Lessons Learned From 10,000 Page Views

tl;dr We looked back on our last 10,000 page views. We found: 1) Traffic spikes help, 2) Being unloved hurts, 3) Google search Rocks, 4) Social media sux, 5) Google images draws in questionable traffic, 6) Low click rates hurt, 7) Spam is out of control, 8) More bots than humans visit the site.

Introduction

There is the old adage of the past best is the best predictor of future. Some say we just have to look back in the past to forecast our likely future. With this in mind we decided to look back on our last 10,000 blog views (page views). Hopefully the future is going to be brighter than the past…

We took figures from our standard WordPress Dashboard. The numbers represent the count of “views” and are not unique. In most cases we have only provided a cut of the top figures rather than the full list (due to the very long tail of results).

Lessons Learned

The results are hardly impressive or surprising.

1. Traffic Spikes Help

The odd news spike from news aggregator sites managed to haul in a large amount of short term activity. Activity quickly diminished but spikes did keep post links alive in social media sites (eg Twitter, Facebook) and news readers (eg Google Reader).

2. Being Unloved Hurts

Articles that never had the fortune of gaining large attention remain unloved.

3. Google Search Rocks

While many preach the power of social media, the bulk of referral traffic has come from Google. Yahoo and Bing are well behind.

4. Social Media Sux

Our experience with social media is extremely poor. Hardly any activity turns into visits. A Facebook Like, a Twitter Tweet and Google +1 are meaningless in converting into visits.

5. The Power of (Google) Images

Oddly Google Images yield the bulk of Google traffic (636 of 921 Google Search Engine views). It is questionable the value of this traffic.

6. Low Click Rate

It is rare that a visitor clicks on any/many links. We are not worried about external links however concerned about the low internal click rate. We added a standard footer to all our posts a few months ago that has made some improvement.

7. Spam Is Out of Control

Traffic is on the decline but spam is out of control (increasing from 7 to 777 per month).

8. Too Many Spam Bots

The large amount of spam may well be automated (ie sent by a bot) rather than by a human.

Summary

It feels as web traffic is much like catching waves in the ocean. Catch a good wave and you can ride it into shore. Catch no wave and you’re left floundering with the (spam) sharks.

The numbers are posted below. Get in touch if you have anything to add.

Happy swimming!

The Numbers

Top 10 Posts

The following summarises the top 10 posts by number of post views.

Views / Post
3402 Startup Myths – I shall not be fooled again by gurus
1404 Home page / Archives
1314 How do you get on the Frontpage of Hacker News?
285 Glossary
240 Learning From Other Startups
234 KISS – Ugly Websites That Went Viral
212 The Startup Dictionary – Learning the Lingo #2
205 The Apprentice – Lean Startup Builds MVP?
204 The London Olympics 2012 (In Infographics)
190 How To Get Traction? Or Why Is My Startup Broken?

Comments:
- One Hacker News submission sent 2,958 visitors to our blog in one single day (Described here).

Top 10 Referrers

The following summarises the top 10 referrers by number of post views.

Views / Referrer
2988 Hacker News
921 Search Engines
462 hackful.com
358 Twitter
342 Google Reader
179 StumbleUpon
126 quora.com
101 Facebook
93 bbc.co.uk
63 WordPress Dashboard

(Note: Added 146 to hacker news for HN aggregators)

Comments:
- Community sites have helped draw majority of traffic.
- Popular posts often get captured by Google Reader and Twitter, growing interest for a short term period then quickly dying off.

Top 5 Search Engines

The following summarises the top 5 referrer search engines by number of post views.

Views / Search Engine
921 Google Search
636 Google Image Search
11 Ask.com
7 Bing
4 Yahoo Search

Comments:
- Large amount of traffic from image search. Bulk with Google.
- Using Adwords and Facebook however minimal spend.
- WordPress Dashboard may be self clicks.

Top 10 Countries

The following summarises the top 10 visitor countries by number of post views.

Views / Country
4308 United States
1572 United Kingdom
464 Canada
377 India
299 Germany
254 Australia
163 France
151 Brazil
131 Netherlands
118 Sweden

Comments:
- In total there have been visitors from over 106 countries.

Top Search Terms

The following summarises the top search terms by number of post views.

- startup glossary, startup dictionary, buzzwords, biz buzzwords
- minimum viable product, mvp, pivot
- business guru, business gurus, biz advice, startup advice, how to launch
- new startups, top uk startups, top 100 startups, best startups
- hackers, hacker news
- startup podcasts, startup tools
- startup funding, business finance, crowdfunding

Comments:
- Hundreds of variations however mainly focused on “startups” and “business”.

Top 10 Clicks

The following summarises the top 10 visitor clicks by number of post views.

Clicks / URL
167 quora.com
87 Hacker News
85 kickstarter.com
82 startups.co.uk
70 sparknlaunch.files.wordpress.com
39 techzinglive.com
26 bbc.co.uk
25 Twitter
23 Reddit

Internal:
67 sparknlaunch.files.wordpress.com/ (Images)
3 sparknlaunch.files.wordpress.com/ (Files)

Comments:
- Very low internal click rate.
- Bulk of clicks appear to be on images. May suggest users behaviour or other sites recycling images.
- Poor reflection on the ability of site to retain visitors.

Top Comments

The following summarises the number of comments.

Comments / Category
1590 spam
396 ham
2 missed spam
4 false positives
95 Comments

Comments:
- Spam is the unwanted commercial comments.
- Ham are legitimate comments.
- The high amount of spam comments hints that bulk of visitors to the blog are just spammers or spammer bots.

Comments Per Month

The following summarises the number of spam comments by month.

Comments / Month
7 Feb
36 Mar
101 Apr
172 May
160 Jun
541 Jul
777 Aug

Comments:
- Strangely traffic has gone down but spam comments have gone up.
- February caught 7 comments versus 777 in August!

Image Credit: VistaPrint

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

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About Spark N Launch

http://sparknlaunch.wordpress.com

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