Kickstarter Crowdfunding Now Available in Europe
On 31 October 2012 Kickstarter launched it’s operations in the UK. There are already more than 1,500 applications kicking about.
Kickstarter is a crowdfunding website for creative projects. Kickstarter has funded a diverse mixture of arts projects including indie films, music, stage shows and comics to journalism, video games and food-related projects. Individuals “back” projects in exchange for a tangible reward or one-of-a-kind experience.
The platform has helped many US based projects get off the ground. In the past, several technology based projects were well over subscribed, raising millions of dollars from backers. This spurred Kickstarter to clamp down on the rules to avoid pitches misleading users with false claims. Nevertheless, the platform remains a powerful and exciting method of funding.
Is it worth it?
Kickstarter will charge a 5% fee to successfully funded projects and no fee to unsuccessfully funded projects in the UK. Payment processing fees are:
+ Pledges of £10 or greater are charged 3% + £0.20
+ Pledges less than £10 are charged a discounted micropledge fee of 5% + £0.05
+ If a project is not successfully funded, there are no fees.
These charges are pretty good considering the wide reach of the platform and access to funding many projects wouldn’t normally have.
A great place to start is the Kickstarter website. Kickstarter offers plenty of advice and guidance on their website.
The Income Diary has published the Ultimate Guide: How to Make a Successful Kickstarter Campaign. Some key tips are:
+ First determine if your project is eligible for Kickstarter
+ Begin early
+ Check out past and present projects to get an idea for style and content
+ Use an eye catching project image and project title
+ Choose your funding goal
+ Set a project deadline
+ Select your campaign rewards for backers
+ Make a personalised and effective project video and description
+ Make regular updates
+ Prepare for launch
Kickstarter UK has opened the door for creative and existing projects to get off the ground. Good luck to those new applicants. Who will be the first to raise over £1 million?
Alternatives to Kickstarter UK
Not eligible for Kickstarter or looking for other similar platforms. Check out the following links:
+ We Did This – The UK’s leading arts crowdfunding platform, dedicated to making great fan-funded art happen.
+ Seedrs – Seedrs makes investing in startups simple and rewarding.
+ We Fund – The first crowd-funding platform to emerge in the UK, focusing on creativity in all forms. They help people find (paying) audiences for their work.
+ Crowd Funder – Fund and follow creative projects and inspirational ideas.
+ Sponsume – Small stakes in big ideas.
+ Please Fund Us – Crowdfunding creativity.
+ Crowd Cube – Raise business finance through the world’s first equity crowdfunding platform.
No more excuses. There are now many ways to raise cash for your next project or startup.
You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3
Where to next? Check out a random article.
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