Product Functionality Often Trumps Beauty

Four Marketing Ps Product Place Promotion Price

tl;dr Reddit built a platform that met the needs of visitors it attracted. By having a functional website that appeals to a wide community, appearance was not as important as maintaining it’s client base. When building a product remember – product, price, place and promotion.

Why Product Functionality Often Trumps Beauty?

Recently someone asked Why is reddit so famous despite such a boring interface?

Google, Craigslist, Facebook, Wikipedia, Amazon, Quora and Reddit. All these popular companies began their lives with basic, simple, boring and sometimes plain ugly websites. Many still retain the boring interfaces but maintain a user base of millions of users.

These sites provide functionality that fulfils the desires of it’s users, with or without beautiful front end experiences. When designing your new product or minimum viable product, consider the core functionality instead of getting stuck of the appearance. Your fancy looking product is useless if it cannot actually do anything.

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When planning your product, consider the following:

+ Good functionality typically wins over beautiful design.

Google started as a great search engine with a simplistic user interface. It didn’t need to be beautiful to bring back accurate search results.
Craigslist looks ugly but delivers a service to it’s customers. After all how beautiful does a classified adverts site have to look?

+ Ugly can triumph beauty.

Web marketers have seen ugly banner adverts attaining higher conversion rates than more colourful and attractive adverts. Humans are sometimes drawn to ugly and boring. Sometimes ugly websites can go viral.

+ Marketing comes down to four p’s. You need to think about all four.

Often ugly sites have an intelligence and powerful marketing campaign and/or are incredible flexible. PlentyOfFish spent money on advertising to attract visitors and constantly improved functionality to meet customer needs.

Note: If you particular niche or competitive advantage is design, then obviously beauty plays a part. For the rest of us, look at providing your prospective customers with something functional.

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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Keep It Simple Stupid (KISS) – Ugly Websites That Went Viral
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

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