100 Posts – Nothing Ventured, Nothing Gained
100 Posts – Nothing Ventured, Nothing Gained
This message marks our 100th post. It has taken over 12 months to publish 100 posts. It’s been a tough and interesting journey in the blogosphere…
Lessons Learned
What have we learned? Blogging is hard work!
+ Writing is hard
+ Building interest is hard
+ Gaining focus is hard
+ Avoiding distractions is hard
+ Getting traffic is hard
+ Getting meaningful traffic is even harder
+ Choosing what tools, platforms and techniques to use is difficult
+ Maintaining momentum is hard
In summary, if you want to start blogging – make sure you write about something that interests you and focus on the writing.
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You might also enjoy:
+ Happy New Years – Bring on 2012!
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Happy New Years – 2012/2013
Happy New Years!
Dear Readers,
Happy new year and wishing you all the best in 2013. It’s been a tremendous year and look forward to the year ahead.
Thanks to all that have visited our blog and made valuable contributions.
Regards,
Spark N Launch
–
New Year Facts and Trivia
+ January 1 will start first on some of the islands in the Pacific Ocean. First up is Kiritimati, Christmas Island and Kiribati.
+ Last in to celebrate is American Samoa, Niue and the United States Minor Outlying Islands.
+ 2013 (MMXIII) will be a common year starting on a Tuesday.
+ It will also be the first year to be denoted by four different digits in 26 years (since 1987).
+ Hebrew calendar 5773–5774
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You might also enjoy:
+ Happy New Years – Bring on 2012!
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Blogging: How To Get New Traffic To Old Blog Posts?
Blog Promotion
A recent Quora question asked How do you promote old blog posts?
Often a new post gains a high spike in interest when first posted. This is commonly due to promotion on social media and general timeliness of the content. After time, this attention drops off. Good posts should not be forgotten and can still be used to drive traffic.
Old But Not Forgotten
The following 10 tips may help you attract attention to your older blog posts.
1) Remember the footer: Add a footer on all new posts to older (relevant) posts. The “You might also enjoy reading this” WordPress widget can do this automatically.
2) Add links: Add a menu bar or column that includes links to older/archived articles. This includes using sitemaps, archives and tag clouds.
3) Use categories: Ensure posts have tags and categories.
4) References: Reference older posts in new posts. For example: Back in 2010 I wrote about XYZ…
5) Create a series: Many older posts can easily gel together with newer ones.
6) Updates: Add updates to older posts. A simple “Updated (Date)” with a couple of words at the top of an older post may bring attract visitors.
7) Advertise: Share older post links on other social media site you use. In forums and community sites members may ask for advice that your older blog posts can answer.
8) Avoid Repetition: Avoid reposting older posts verbatim. This may damage your search engine rankings.
9) Analytics: Study your analytics. Discover how your visitors land on your blog and exploit these “doorways”. Remember that not all visitors will first land on your index/front page.
10) Other mediums: Utilise other communication methods to promote older posts. If you have a regular email newsletter, consider adding links to older posts in these messages.
Did these work for you? Have you got some suggestions? Leave us a comment!
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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Blogging: How Do You Promote Your Blog Posts?
Blog Promotion
Recently on Quora we read the questions: How do you promote your blog posts? and What are the best ways to increase traffic to a Personal Blog? We thought we would share our own experiences and respond.
The Response
Being relatively new to the “blogosphere” we are no experts on the best methods of promotion. In fact, through our very own experimentation[2] we are still struggling with effectively executing these techniques.
Firstly, we do not believe that quantity is necessary strongly correlated to quality. We think that marketing your blog can almost take too much time away from the actual writing. So it is a personal choice on how much time you devote to writing and promotion.
Nevertheless we have read plenty of articles and hope the below can help others.
In summary you need to spend an extensive amount of time across many methods to successfully promote your blog. Often the popular blogs of today spent months/years trickling along with little to no followers; or they had luck by picking a subject matter that went viral.
(A) Tips & Tricks:
+ All of the below: You will need to put the majority or all of the below to achieve saturation point.
+ Niche: Start small and pick a small niche target market. Become the expert. It may also limit the number of competitors (noise) you need to compete with.
+ Social Media: The vast majority of experienced bloggers will say use Twitter, Facebook, Google+ etc to share your posts. However this takes time and effort to build up a significant or valuable following. It takes time to maintain your presence across these sites.
+ Blog Directories: Add your blog to directory sites.
+ Feeds: Utilise RSS feeds. RSS readers remaining a popular method of readers keeping track of news from various sources.
+ Forums/Communities: Participate in online communities relevant to your blog. Again, beware this take time.
+ Tools: Use tools like IFTTT (If This Then That) to automate your messaging. For example, whenever you post a blog on WordPress, IFTTT can spread the word through all your other social channels automatically! Read the blog platform’s user manual – WordPress has some great advice on spreading the word.
+ SEO: Use your blog content to naturally appear in search results. Avoid paying anyone for this service. This can be achieved by simply being smart about your existing content. This is free.
+ Paid Advertising: This costs money but does work (at a premium). Pay for relevant visitors to your page and not likes or spam. Google Adwords and Facebook frequently hand out free credit to experiment with their tools.
+ Analytics: Use analytics to work out where your traffic is coming from. Know your conversion rates. You are trying to make the most of those visitors who actually visit and stay on your site for more than 2 seconds.
+ Mailing lists: Good old fashioned email is still massively powerful in pulling in traffic.
+ Brand: Be sure to include your blog URL in all your messaging (email, social media, business cards).
+ Networking and Guest Blogging: Speak to other bloggers and people in your ecosystem. Share content and favours for mutually beneficial results.
+ Diversification: Capture your audio through alternative mediums. Think books, videos, podcasts…
+ Time and Perseverance: It will take time for any of these methods to grow. Not all will work, at least not in isolation.
+ Bend the Rules: Leveraged paid advertising, mass marketing (spam) and/or guerilla marketing to build early traffic.
+ Offline: Get out the building. Attend conferences, meet people face-to-face. Often people read a blog because they discovered them in the flesh.
+ Good Writing: Writing and sharing personal and real experiences is always popular.
+ Ignore Frequency: We don’t believe posting regularly is important. Many of the good blogs we find are from discovering brilliant articles published years ago.
(B) Learn From Others:
The guys at SEOmoz write a terrific blog on SEO and other web marketing techniques.
One suggested 22 Tactics to Increase Blog Traffic. They are summarised here but I recommend visiting the site and picking one or two to start implementing:
#1 – Target Your Content to an Audience Likely to Share
#2 – Participate in the Communities Where Your Audience Already Gathers
#3 – Make Your Blog’s Content SEO-Friendly
#4 – Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
#5 – Install Analytics and Pay Attention to the Results
#6 – Add Graphics, Photos and Illustrations (with link-back licensing)
#7 – Conduct Keyword Research While Writing Your Posts
#8 – Frequently Reference Your Own Posts and Those of Others
#9 – Participate in Social Sharing Communities Like Reddit + StumbleUpon
#10 – Guest Blog (and Accept the Guest Posts of Others)
#11 – Incorporate Great Design Into Your Site
#12 – Interact on Other Blogs’ Comments
#13 – Participate in Q+A Sites
#14 – Enable Subscriptions via Feed + Email (and track them!)
#16 – Use Your Email Connections (and Signature) to Promote Your Blog
#17 – Survey Your Readers
#18 – Add Value to a Popular Conversation
#19 – Aggregate the Best of Your Niche
#20 – Connect Your Web Profiles and Content to Your Blog
#21 – Uncover the Links of Your Fellow Bloggers (and Nab ‘em!)
#22 – Be Consistent and Don’t Give Up
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You might also enjoy:
+ Our Table of Contents
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
The Problem with Twitter – Social Disconnection by Stealth
tl;dr Twenty new Twitter followers in a week but a fall in our net position. Should social media sites allow users to end connections by stealth? Is Twitter the new watering hole for scammers and opportunists?
Introduction
Before we begin, we need to make it clear we like Twitter. It has created a simple tool to connect millions of people. It has built a diverse network that has changed the way many of us communicate and opened up new possibilities for others. Various recent uprisings around the world have demonstrated the strength of mass electronic communication.
However one of our biggest gripes with Twitter is the following functionality, or more so the unfollowing functionality. We frequently receive follow email notifications telling us we have gained new followers. This is great however in the past few months we have lost our trust in these notifications.
This week we received approximately 20 new follower notifications. Awesome, new followers to interact with. In reality our net position fell. Many of these followers are no longer following us. Twitter is not alone here.
Why? What is going on here? Is being unable to break a social media connection by stealth a good thing?
Reasons for Breaking Up (Intentional or Unintentional)
Not all break ups may be intentional. However it feels like too many are trying to lure us in for a unbalanced relationship.
+ Spammers: Social media sites have been plagued by spam and dummy accounts looking to leverage large networks of followers. Twitter appears to be more aggressively pursuing such accounts and deactivating accounts as they appear. Therefore many new followers are likely very soon to become dormant.
+ Tools: With the increase of social media options, various tools have been made available to manage your accounts. Algorithms help you follow and unfollow other users, tailoring your network to your interests. The problem is that a button click may radically modify your network. In one click you start following 100 people, then in the next click you have mistakenly unfollowed the same 100 users.
+ Ratio: The desire may be for users looking to achieve the perfect ratio of “followers to followings”. They use a false connection request to lure in new followers, while unscrupulously maintaining a low following figure. This may have financial value for those looking to sell such accounts.
+ Mistake: Twitter makes it remarkably easy to follow/unfollow users (in error). It is not always clear that a single click on the “follow” button results in a follow.
+ Bugs: Users have reported problems with Twitter removing followers with their authorisation. Legitimate connections are being mysteriously broken.
+ Dislike: Obviously there will be cases where a user genuinely ends the relationship by intentionally unfollowing a user.
The combination of the above may be enough to explain the current high churn of new followers. Spammers have always remained in front of the curve. E-mail has got smarter and applications like Twitter are the next watering hole for ‘fake viagra peddlers’ and ‘Nigerian money scammers’.
Unfollowing in Stealth
The majority of social media sites alert you to when someone wants to make a new connection. However very few (if any) send you a notification of when that connection ends. This seems in contrast to the “making of a new connection” where there is complete transparency.
The current process:
1. Mike logs into account
2. Mike identifies Peter to connect with
3. Mike send a new connection request
3a. Sometimes Peter may need to authorise connection request
3b. Peter authorises connection
4. Mike notified of new connection
5. Mike breaks connection
6. No notification sent to Peter
7. Peter doesn’t know connection broken
Benefits of Stealth
It seems odd that the making of a connection are so open, however the closing of a connection are almost secret. What is the benefit to the network?
The clearest benefit seems to avoid social awkwardness for users. Generalising, the majority of humans wish to avoid conflict and by allowing discreet disconnection all parties can continue participating without the awkwardness. At least, until disconnected party realises they have been dumped.
From one angle it seems unreasonable to expect parties to authorise the break of the relationship. This may inadvertently increase the psychological barrier for creating new connections and reducing the effectiveness of the network. In contrast, many people are quick to rush into things even when implications are high (e.g. financial contracts with penalties for exiting). Attaching penalties on exit may not discourage users forming new connections.
Would building a social network based on full transparency mean a better community? Would penalising breaking connections be effective?
No Conclusions
There are various third party applications online to track your followers and unfollowers. It remains unknown if Twitter and others will enable this functionality within their own environments. For now we just need to accept that it is a better user experience to know about new connections…
Image Credit: Pluggio
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Online Advertising Experiment with Google AdWords
tl;dr By using a Google AdWords credit voucher we learned an obvious lesson – buying traffic is expensive and Internet marketing (web marketing) is a science. Paid adverts can help compliment an existing organic/SEO strategy.
The Experiment
In March 2012 Google kindly provided us with a credit voucher to test out Google Adwords. It seemed like the perfect opportunity to try out online advertising and potentially pull in some traffic to our blog (all for free!).
We spent £24.53 in 89 days to get 290 clicks (0.17%) and 166,800 impressions. However recent tweaking has yielded us 166 clicks (CTR 0.42%) in 13 days off £2.79 of spend.
If you are interested in traffic, you may want to read our 10,000 page view article.
The Evolution of Online Advertising
The web has radically evolved in the past decade. Web advertising has moved from irrelevant blinking banner adverts to well targeted text and multimedia adverts. Spam and advert blockers have made it harder for unsolicited or unscrupulous messages to reach us. Nevertheless the end user experience is still flooded by advertisers screaming for our attention. Getting the right message, to the right people is even tougher.
Google AdWords have developed a sophisticated advertising suite to tailor your adverts to the right keywords searches, websites and demographics. The available analytics is useful in identifying what works and what doesn’t.
Lessons Learned
Using a minimal daily budget (<$£0.50) we created and road tested 6 adverts. In summary we learned:
+ The number and type of keywords counts – Our early adverts were associated to less than 20 keywords. Once we increased the list to 100+ we noticed an instant increase in clicks and impressions.
+ The right type of traffic is important – Add keywords but ensure they are relevant to your site otherwise you risk bringing in the wrong visitors.
+ Our keywords – There is no clear winner when it comes the keywords we used. The following keywords sit at the top with a long tail for the remainder of keywords. (Group A = 5 clicks) home business, home business opportunities, business opportunities; (Group B = 20 clicks) start your own business, start a business, build a business (Group C = 67 clicks) startup, startups.
+ Paid advertising is expensive – Google AdWords is expensive and better alternative may exist. You may consider advertising in a industry/niche newsletter or online magazine rather than spending money on Google.
+ Paid traffic can help support your organic page rankings – Page ranking on Google can be ‘make or break’. Therefore paid traffic may help secure or boost your page ranking on Google.
+ Paid traffic can help with your sales funnel (if you have one) – If you are selling something, paying x for a visitor may well be worth the spend. You just need to make sure you can convert many of the visitors and you have some mechanisms to track conversions.
The Adverts and Results
Between March and September we set up a campaign with 6 adverts:
Ad Group #1:
Lean Startup Tips
Winning new business ideas!
Launch with success.
sparknlaunch.wordpress.com
Days active: 89
Clicks: 38
Impressions: 81,902
Click Through Rate (CTR): 0.05%
Average Cost Per Click (CPC): £0.18
Cost: £7.02
Average Position: 3.8
Ad Group #2:
Entrepreneur Startup Blog
Lessons in business startup.
Turn a business idea into reality.
sparknlaunch.wordpress.com
Days active: 89
Clicks: 7
Impressions: 22,666
Click Through Rate (CTR): 0.03%
Average Cost Per Click (CPC): £0.19
Cost: £1.35
Average Position: 3.8
Ad Group #3:
Business / Tech Startups
News and stories on startups.
Ideas for business startups.
sparknlaunch.wordpress.com
Days active: 89
Clicks: 1
Impressions: 481
Click Through Rate (CTR): 0.21%
Average Cost Per Click (CPC): £0.22
Cost: £0.22
Average Position: 5.7
Ad Group #4:
Want Startup Success?
Interested in lean startup, models?
We share our experiences.
sparknlaunch.wordpress.com
Days active: 77
Clicks: 77
Impressions: 21,637
Click Through Rate (CTR): 0.36%
Average Cost Per Click (CPC): £0.17
Cost: £12.80
Average Position: 5.5
**** Ad Group #5: ****
Want Business Success?
Winning new business ideas!
Launch with success.
sparknlaunch.wordpress.com
Days active: 13
Clicks: 166
Impressions: 39,946
Click Through Rate (CTR): 0.42%
Average Cost Per Click (CPC): £0.02
Cost: £2.79
Average Position: 2.4
Ad Group #6:
Startup Success Stories?
Learn from the best startups.
Tools podcasts videos ebooks.
sparknlaunch.wordpress.com
Days active: 89
Clicks: 1
Impressions: 179
Click Through Rate (CTR): 0.56%
Average Cost Per Click (CPC): £0.35
Cost: £0.35
Average Position: 6.5
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
How the $16bn Facebook IPO looks like in cash (Image)
Mark insisted on paying in cash… (Image Hack: demonocracy.info)
(Retweet)
Facebook are on the verge of making history. Their IPO will see them raise at least $16 billion and value the company at over $100 billion.
The Economic Times reports:
Facebook’s initial public offering of stock is shaping up to be one of the largest ever. The world’s definitive online social network is raising at least $16 billion, a big windfall for a company that began eight years ago with no way to make money.
Facebook priced its IPO at $38 per share on Thursday, at the high end of its expected range. If extra shares reserved to cover additional demand are sold as part of the transaction, Facebook Inc. and its early investors stand to reap as much as $18.4 billion from the IPO.
The IPO values the company at around $104 billion, slightly more than Amazon.com, and well above well-known corporations such as Disney and Kraft.
Those are some really unfathomable numbers! To put the figures into some perspective, imagine a pallet stacked full of fresh $100 notes:
+ 100 million dollars ($100,000.000) = 1 pallet (approx shoulder height)
+ 1 billion dollars ($1,000,000,000) = 10 pallets
+ 2 billion dollars ($2,000,000,000) = 20 pallets (1 truck)
+ 16 billion dollars ($16,000,000,000) = 160 pallets (8 trucks – 1 x image above)
+ 100 billion dollars ($100,000,000,000) = 1,000 pallets (50 trucks – 6.25 x image above)
+ 104 billion dollars ($104,000,000,000) = 1,040 pallets (52 trucks – 6.50 x image above)
Whatever you think about Facebook, Zuckerberg, the bubble, this IPO represents a truly impressive story and no one can be certain what direction the share price will head on float day.
Image credit: Demonocracy.Info (Truck Image)
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Blog Milestone – Lessons Learned From 50 Blog Posts
One way to celebrate your 50th blog post... (Dangerous Goods Transport)
(Retweet)
It’s been a long time since we celebrated our 30th blog post and even longer since our first post when we proudly blogged “Hello World”.
Today we publish our 50th post! We are often surprised how many bloggers suffer the dreaded writers block. We suffer the opposite and have a pipeline of 100+ draft posts awaiting publication.
We have learned a massive amount on startups since beginning this blog. Mostly thanks to the excellent resources available online and meeting some smart people around the place. Nevertheless there is still much more to learn in this dynamic environment.
So, what have we learned? Was it worth it? Should we keep going? Where are we? And where are we going?
On startups:
+ Startups are hard work
+ Startups are uncertain
+ Startups are different to traditional businesses
+ Your startup will probably fail
On people:
+ Your team matters
+ You don’t need to be technical (but it helps)
+ You need enthusiasm and passion
+ Be surrounded by people smarter than you
+ Don’t work in isolation, engage with others
On ideas:
+ Every good or bad idea is being done
+ Having an idea is just the beginning
+ Evaluating your idea is tough but crucial
+ You need to identify the problem
+ Getting surveys filled out is hard
+ Personal evaluation is step 1
On planning:
+ Planning is important
+ The Business Plan has been replaced by The Business Model
On customers:
+ Customer discovery starts by getting out the building and speak to people
+ You need to speak to potential customers
+ You need to know their pain points
+ You want the right customers, not the wrong ones
On development:
+ You need an MVP
+ Build it and they will come is fiction
+ Keep It Simple
On learning:
+ Entrepreneurs are willing to share their stories
+ The Internet has many great resources
+ Knowing the language helps
+ Reflection counts
+ You can never stop learning
On motivation:
+ Stop making excuses
+ Set small tasks and complete them
On blogging:
+ Getting engagement is hard
+ Upcoming posts
+ No one reads this blog, but it doesn’t matter
+ Twitter doesn’t work
+ Good writing counts
+ Looks don’t matter
On next steps:
+ Keep blogging, but write better more meaningful and honest posts
+ Start (and finish) something real
+ Interact more
Thanks to all our readers and those who have sent us feedback. We look forward to sharing another 50 posts with all of you!
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You might also enjoy:
+ Lessons Learned From A Hacker News Traffic Spike
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ April Fools Day – Some of Our Favourites
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
April Fools Day – Some of Our Favourites
Happy April Fools Day! We hope you didn’t get caught out by any of today’s shenanigans. If you did, maybe set a diary reminder for next year?
There were some great entries this year as major brands got involved. Ikea, Google, The Economist, Microsoft Kinect, BMV, Mini, Virgin, Sainsbury, The Independent, Innocent Smoothie, Marmite, Walkers, The Daily Mail… plus many more had a go.
We enjoyed Ikea’s allen key recall and Google’s proposed Gmail Tap. Which ones did you enjoy? Please share!
For more check out the following two handy summaries:
April Fools Day Round-Up 2012 (The Poke)
April Fools’ Day roundup: the big toys, the small toys and the cats (Engadget)
If you like dates and numbers you can always check our these two earlier posts:
Leap Year – 3 interesting facts about 29 February
It’s a numbers game – 11/11/11 @ 11:11:11
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You might also enjoy:
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11
+ Happy New Years – Bring on 2012!
+ Social Media Experiment – Twitter, Google+ and now Facebook
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
