Archive | December 2011

Project Trout – Social Media Experiment #1

Over the next few months we will be experimenting with methods of bringing more readers to this blog.

We have already made efforts to make it easier for interested readers to find this blog by adding meaningful and relevant tags and titles to each post.

However the biggest challenge will be measuring the effectiveness of individual social media tools (eg Twitter, Google+ and Facebook). Also, old school methods like Really Simple Syndication (RSS).

Fortunately plenty of free statistics tools are available so we hope that this bit will not be so difficult. The majority tell you how a visitor came to your website, what they read and what links they clicked on.

For example:
WordPress provides it’s own statistics dashboard.
Google Webmaster Tools offers the same.
Twitter Counter shows you metrics based on tweets, followers, followings. It forecasts these metrics based on previous performance.
Feedage lets you add your WordPress RSS feed to their directory and track previews and views.

As we go along we will update this post to include our new links. Currently we offer links to the site via:

WordPress: sparkNlaunch.wordpress.com/
Twitter: twitter.com/sparkNlaunch
Google+: plus.google.com/sparkNlaunch/
RSS: sparkNlaunch.wordpress.com/feed/

Last Update: 05/02/2012

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You might also enjoy:
+ Project Trout – Social Media Experiment Update #2
+ Project Trout – Social Media Experiment Update #3
+ The Startup Dictionary – Learning the Lingo #3
+ Startup Myths – I shall not be fooled again by gurus

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Web Stats – Who is top of the league table?

We spent some time trawling the web trying to work out what the most popular websites were by traffic and why?

It didn’t take long to find Alexa and the endless tables of web rankings.

“Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country.”

We have published a small table of the top 30 (plus 1 to include Apple) websites in the world at this point in time (see below). There are no real surprises.

Search (google, yahoo), e-mail portals (google, microsoft, yahoo), blogging sites (blogspot, wordpress) and social networking (facebook, linkedin, twitter) feature highly. No surprises to see plenty of Chinese, Japanese and Indian appearing there as well.

One surprising aspect is that adult entertainment sites only start appearing around position 50 (no pun intended). Maybe the social networking sites have taken over?

The research is more interesting when you start looking into categories. It is a quick and handy way to see what your future competitors are up to.

The answer to the why these sites pull in so much traffic seems simple. The harder bit to answer is how you can get your website up the league tables?

We will write about POF another time, but yields an interesting story of web traffic and turning this into revenue.

Rank Name URL
1 Google google.com
2 Facebook facebook.com
3 YouTube youtube.com
4 Yahoo! yahoo.com
5 Baidu.com baidu.com
6 Wikipedia wikipedia.org
7 Windows Live live.com
8 Blogspot.com blogspot.com
9 Twitter twitter.com
10 Amazon.com amazon.com
11 QQ.COM qq.com
12 Taobao.com taobao.com
13 Google India google.co.in
14 LinkedIn linkedin.com
15 MSN msn.com
16 Yahoo! Japan yahoo.co.jp
17 新浪新闻中心 sina.com.cn
18 WordPress.com wordpress.com
19 Google google.de
20 eBay ebay.com
21 Google谷歌 google.com.hk
22 Яндекс yandex.ru
23 Google 日本 google.co.jp
24 Google UK google.co.uk
25 Google France google.fr
26 Bing bing.com
27 新浪微博-随时随地分享身边的新鲜事儿 weibo.com
28 t.co t.co
29 Microsoft Corporation microsoft.com
30 网易 163.com
31 Apple Inc. apple.com

Let’s see if this list changes much in the next few months.

.

You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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