Archive | January 2012

Random Generated Startup – Life gets easier (again)

The Internet really makes your life easier. You don’t even need to brainstorm anymore. Sites like the one linked below randomly generate your very own startup name and elevator pitch.

http://www.ykombinator.com/

Here are some examples. Look out for these awesome new startups coming to a website near you! And please no tears if any of these are actually ideas you have already spent months on…

ReBridge
An awesome revenue-shared travel wiki (with social twist)
ReBridge is a really awesome way of finding out what your friends are up to. Between trolling HackerNews and eating at In-n-Out, people don’t wana work on their tasks. This is where ReBridge comes in, with 1337 Photoshop skills and an army of monkeys, ReBridge will change your paradigm on your relationship with your parents!

BeamScale
A rapid mobile app store
BeamScale is a unique way of creating Kindle application pages. Between angry parents and discussing Quora on TechCrunch, people believe they can’t learn how to play an instrument. This is where BeamScale comes in, with groundbreaking techniques and lots of coffee, BeamScale will positively affect the way you like your eggs!

MyDate
A quick and dirty friendlier cloud computing solution (for the geek within)
MyDate is a better, faster way of teaching you Photoshop. between bashing Ruby and reading self-help books, people don’t wanna fund their startup ideas. This is where MyDate comes in, with groundbreaking techniques and innovative features, MyDate will positively affect your hacking skills!

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

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Join the conversation: Leave a comment or this post.

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Affiliate Marketing 101

We are torn whether to start talking about affiliate marketing on this blog. We are hesitant because we are still trying to understand it. And we are also hesitant because when you search for ‘affiliate marketing’ you get 80 million matches that are mostly affiliate marketers pushing their get-rich-quick-schemes. Therefore we are sceptical.

However we do see huge opportunities for a startup – in promoting your brand and potentially structuring your whole income earning model upside down.

Anyway, here goes.

For those unaware, probably like we were until a few months ago – affiliate marketing is big business. It essentially brings merchants and publishers (website authors) together. The merchant wants to sell something and they need publishers to send people to their websites. There are affiliate networks that act as middlemen between merchant and publisher. A match made in heaven.

For example (a really simple example):

You have a popular blog about kittens (Kitty World). An online pet shop (Pet Food Online) wants to sell more cat food. Pet Food Online will pay Kitty World a commission for every Kitty World reader who buys something on the Pet Food Online website. The middlemen (Affiliates Limited) pays Kitty World their commission. Pet Food Online pays Affiliates Limited a fee for arranging this deal.

The above is a real simple example and for more details (with pictures) check out some of the following dummies guides:
https://www.affiliatewindow.com/affiliate_marketing.php
http://www.moreniche.com/affiliates-how-it-works.php

What we like most is that you can build a business around it by offering your customers a free service. (Instead of charging the customer a subscription fee to use your website/service.)

You (publisher) earn revenue by referring a reader to a trusted online retailer. Your reader buys what they want and you get paid. If you really do like Kittens and want to get paid to write a kittens blog – then perfect!

Or you can use these affiliate networks to promote your new startup (being the merchant). Every kitten blog may be encouraging kitten lovers to visit your new online kitten startup.

My skepticism lies in that fact many people are just setting up multiple spam sites to refer customers to bogus products. All the content is copied or bought, and much of the traffic is paid for. There are also a lot of middlemen and selecting the right one may be tough. Can you take the best bits to help operate your business?

Just some initial thoughts.

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You might also enjoy:
+ Technology – Is a black pixel on or off?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: What to expect? How to prepare?

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Web Two is awesome – Web 2.0 changes our surfing experience

We are really only writing this entry to share with anyone who will listen how impressed we are with the Internet. It really is awesome compared to the days you use to ‘dial up’ to your favourite bulletin board.

Back in the past, websites were built by your 10 year old cousin in his bedroom. He typed in line-by-line HTML code into Notepad Text Editor and designed all the images himself in Microsoft Paint. The website was okay and maybe a couple of people would stumble on it by accident every now and then.

Jump forward into 2012 and Web 2.0 dominates. The whole way we view websites has changed – tablets, smartphones, smart TVs, gaming consoles, desktop PCs…

Websites are powerful, pretty, fast and impressive. And everyone can build one themselves with limited to no experience about programming. Your 10 year old cousin isn’t needed anymore. Sorry Jack – you’re fired.

Technologies are changing so fast and we are seeing a ramp up in on line applications. Not all are totally practical and useful. However the opportunities are endless in connecting with your friends, family and customers.

We have listed a few below. Not necessarily because of the current content, or even in terms of functionality, connectivity and technology. They just present websites we were not using a couple of years ago and now visit daily/weekly.

YouTube
Flickr
Google Docs

Drop us a comment with some of your best Web 2.0 sites…

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You might also enjoy:
+ Technology – Is a black pixel on or off?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: What to expect? How to prepare?

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Picking a name – The importance of brand

You read lots of varying views on selecting your business name. I tend to side with those that focus on the bigger picture. Those that talk about the whole package of customer perception and branding.

When you walk down your local high street (or visit your nearest shopping mall for you Americans), it seems obvious that name is not so important. HSBC, Virgin, Tesco… Sure “Post Office” holds a real naming monopoly however it hasn’t stopped DHL and Fed Ex.

Essentially while name is important, or rather avoiding wrong names is important – it is more the packaging around the name that is crucial.

There is a great article at http://onstartups.com on Startup Branding here:

http://onstartups.com/tabid/3339/bid/76648/Startup-Branding-A-Practical-Guide-for-Entrepreneurs.aspx

The author describes the response to Xerox in the 60’s:
“It sounds like a Chinese laxative,” he said. I bet it did to most people, and they did OK.

Many more examples exist.

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: What to expect? How to prepare?

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The Year of The Entrepreneur – It’s YOU again

Time Magazine are predicting 2012 will be the year of the ‘entrepreneur’. Things have sure moved on from year of the Protester (2011), Mark Zuckerberg (2010), You (2006) and The Whistleblower (2002). One may argue Time are getting a little lazy.

Given the weak economic climate and high levels of unemployment around the place, it does seem fitting that self employment is being promoted. Maybe even if it is being promoted as Governments alternative to creating new jobs.

Regardless now feels like an even better time to be an entrepreneur. Plenty of resources are available (like local business advisers) and the mechanisms to get your message out to the world (like Twitter, Facebook) are endless.

Good luck you!

Related Article: Time Magazine: 2012 – The Year Of The Entrepreneur/

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Happy New Years – Bring on 2012!

And here we go again! Another new year has arrived. It feels like I have just got use to writing 2011 and now I have to remember it’s 2012. Life is complicated sometimes.

Good luck to everyone and let’s make 2012 the best year ever!

Here is how London and Sydney celebrated. What did you get up to?

London:
http://www.youtube.com/watch?v=q1yLRK2M8YQ

Sydney:
http://www.youtube.com/watch?v=_crNUYe3q8g

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You might also enjoy:
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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