Happy V Day – Seasonal Opportunities

Walk into any large organisation’s marketing department and there is likely to a be a yearly planner riddled with important dates. These represent opportunities to tailor your message to your customer. Such events require foresight and early planning to land well.

Targeting special events and seasonal opportunities is not restricted to the marketing department. Any small biz owner or startup should be thinking ahead to seasonal events and considering how they can tie into their project deliverables. It may create easy talking points with stakeholders such as suppliers and staff.

It can also help with your planning avoiding periods of time that should be avoided. For example – you don’t want to be stuck selling woolen mittens in the height of summer. Or launching your new website (unrelated to Sport) on the day of the Super Bowl. Or recruiting when all the top talent is on holiday.

While timing isn’t everything, thinking about holidays and seasonal variations may provide helpful opportunities to expand your new idea or capitalise on existing ones.

Two useful articles are linked below on managing the seasonal highs and lows. Mastercard offers a fantastic small business portal for those looking for more handy small biz articles.

These articles promote the following seasonal strategies:
– Make the most of your peak season.
– Minimize seasonal lulls by offering alternative products.
– Defy your slow season by creating a more unique product.
– Be financially disciplined.
– Start a complementary seasonal business.

What have you got planned this year?

Happy Valentines Day!

Links:
Turn Seasonal Lulls Into New Opportunities (MasterCard)
Surviving a Seasonal Business (Entrepreneur)

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You might also enjoy:
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ Project Trout – Social Media Experiment Update #3

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