Project Trout – Social Media Experiment Update #2

Project Trout continues measuring the effectiveness of various online promotion methods as mentioned in earlier posts (Social Media Experiment #1).

The results from the last few weeks are disappointing. Especially the ineffectiveness of Twitter in driving traffic.

Updated findings:

+ Online interactions don’t always equate to anything of value.

The experts advise you to interact with other blogs and online mediums. This may constitute following another blog or leaving a friendly comment. The few interactions that gather a response back typically result in limited or no value (eg link back to your blog).

+ Efforts for attention still result in zero effect.

Promoting yourself on social media sites means competing against millions of others, even in your chosen niche. Breaking out and getting noticed is tough. Getting noticed by the right audience is even tougher.

+ Activity on Twitter doesn’t necessary drive traffic to your blog.

In an effort to interact and thank our faithful Twitter followers we sent direct messages to new joiners (including a link to our blog). We even tweeted our thanks publicly (mentioning new joiners). In the first week drove 1% of followers to our blog. This conversion rate feels awfully low, especially for those who have made the effort to ‘click’ follow.

+ Traffic doesn’t necessary equal value.

The ‘Leap Year – 3 interesting facts about 29 February‘ post gained significant interest from StumbleUpon. The problem with StumbleUpon is that users ‘stumble’ through website and therefore do not stay long on your site and do not visit other parts. This makes their visit meaningless in terms of value. (Example).

We have summarised the activities below. We hope our planned activities and patience will pay off.

Week 7:
Current focus is Twitter and WordPress blog. Google Plus has been neglected for now as difficult to gain a large following as a ‘page’ rather than a ‘user’.
Twitter: 42 Tweets, 300 Following, 92 Followers
Blog: 20 posts now available. Traffic still remains low.

Week 8:
Twitter: 56 Tweets, 300 Following, 100 Followers
StumbleUpon: Registered account and added recent posts to profile. Automatic pingback generated false spike in traffic.
Blog: 22 posts now available. Traffic still remains low.

Week 9:
Twitter: 70 Tweets, 450 Following, 125 Followers
StumbleUpon: Big spike in traffic over two days from SU however traffic falls back down to normal levels.
Technorati: Registered account. Awaiting application to be approved.
Blog: 25 posts now available. About page updated. Traffic still remains low.

Week 10:
Twitter: 82 Tweets, 440 Following, 162 Followers

Planned Activities:
Continue with Twitter activity and better blog content.

Current Links:


You might also enjoy:
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ Project Trout – Social Media Experiment Update #3
+ Lessons Learned From A Hacker News Traffic Spike
+ Startup Weekend: What to expect? How to prepare?

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About Spark N Launch

10 responses to “Project Trout – Social Media Experiment Update #2”

  1. powercorner says :

    Great Post !!

    Anna Lopez

    LowkeyMedia Marketing Team

    • Spark N Launch says :

      Thanks for visiting our blog, enjoying our latest post and leaving some feedback! Please come again!

  2. startersphere says :

    I am going through the same process just a step ahead of you. Good luck!

    • Spark N Launch says :

      Thanks for the response. It’s hard work but appreciate the support. Good luck with your blog!

  3. how many wpm can you get? says :

    i love your blog, i have it in my rss reader and always like new things coming up from it.

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