Social Media Experiment – How we made it onto the BBC!


The Spark ‘n’ Launch blog are very proud to have been mentioned on the BBC website. While we didn’t make frontpage news, we did feature on The Apprentice TV series sub-site.

Our story – The Apprentice – Lean Startup Builds Minimum Viable Product in Two Days? – crept onto the programme’s page.

The Apprentice blog post is our second highest ranking submission. Mostly due to the referral traffic from the BBC.

The BBC network have employed BBC Buzz, a “tool that finds where on blogs, Twitter and other online communities people are discussing BBC programmes, and presents links to them on the relevant programme page.”

Links are collected via “a service which automatically trawls over 125 million blogs every few hours, and filters out any spam or inappropriate content.”

The BBC Buzz is currently our fourth biggest referral and is a pretty powerful example of how companies are using trawlers to bring relevant social media content to their sites. While the visitors may not all be interested in all the content, it has proven our most effective tool in directing visitors to our blog.

As always, we will continue to share the progress of our experimentation with social media. Stay tuned!

Our Social Media Experiment (titled “Project Trout”) measures the effectiveness of various online promotion methods. You can read more in previous postings:
Update #1
Update #2
Update #2


You might also enjoy:
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ The Startup Dictionary – Learning the Lingo #3
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ Project Trout – Social Media Experiment Update #3

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.


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