Blogging: How To Get New Traffic To Old Blog Posts?
A recent Quora question asked How do you promote old blog posts?
Often a new post gains a high spike in interest when first posted. This is commonly due to promotion on social media and general timeliness of the content. After time, this attention drops off. Good posts should not be forgotten and can still be used to drive traffic.
Old But Not Forgotten
The following 10 tips may help you attract attention to your older blog posts.
1) Remember the footer: Add a footer on all new posts to older (relevant) posts. The “You might also enjoy reading this” WordPress widget can do this automatically.
2) Add links: Add a menu bar or column that includes links to older/archived articles. This includes using sitemaps, archives and tag clouds.
3) Use categories: Ensure posts have tags and categories.
4) References: Reference older posts in new posts. For example: Back in 2010 I wrote about XYZ…
5) Create a series: Many older posts can easily gel together with newer ones.
6) Updates: Add updates to older posts. A simple “Updated (Date)” with a couple of words at the top of an older post may bring attract visitors.
7) Advertise: Share older post links on other social media site you use. In forums and community sites members may ask for advice that your older blog posts can answer.
8) Avoid Repetition: Avoid reposting older posts verbatim. This may damage your search engine rankings.
9) Analytics: Study your analytics. Discover how your visitors land on your blog and exploit these “doorways”. Remember that not all visitors will first land on your index/front page.
10) Other mediums: Utilise other communication methods to promote older posts. If you have a regular email newsletter, consider adding links to older posts in these messages.
Did these work for you? Have you got some suggestions? Leave us a comment!
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