In 6 seconds…
Twitter introduces 6-second video tweets. Will audiences tune in or out? What scandals will it create? And will it generate revenue? Read more below…
In 2006 Twitter introduced the world to an online social networking service that enabled its users to send and read text-based messages of up to 140 characters. They introduced a web based platform for broadcasting short messages. It came at a time when mobile phones were becoming smart and people were already hooked on text messaging and instant chat. Now Twitter have 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
This month they introduced Vine, available via iTunes in app format. Vine allows users to tweet 6-second video.
According to iTunes:
“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”
Will users be attracted to such short video? Will users be able to cope with streams of video tweets? Will this be information overload?
To the creative this may be another avenue to showcase their talents. However as we have seen with Twitter, being able to broadcast a message or photo to millions in an instance is a recipe for disaster.
Since inception pundits have been trying to determine how Twitter can monetise it’s data. Will video shorts open the gateway for paid video advertising?
It feels as if Twitter is looking to extends it’s capability from plain text and photos into video. Facebook and YouTube have shown the benefit in these mediums. Smartphones already offer the technology. However will users buy into such short film? Only time will tell.
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