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Two Year Anniversary – Stop Crying

New Years 2014 Fire Works

The Spark n Launch Team celebrate with some backyard fireworks…

According to WordPress we just celebrated our two year anniversary – two years since we registered this account. Since our first blog post we have published over 100 articles and written another 100 draft posts. The site attracts traffic from around the world and continues to increase it’s readership. Thanks to all our loyal followers!

Unfortunately most of the traffic is spam bots, and the quality & frequency of our posts has diminished. Nevertheless we will try and keep up the web presence. If you’re interested in guest blogging or want some links shared, get in touch. Drop us a comment and share some love!

For those looking for some inspiration, check out some of our published posts below. Got a favourite post – tweet it!

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In The Beginning:
Hello world! *
Starting a Blog – Don’t expect any Shakespeare
Working for the “Man” (Draft)

WordPress Links:
About
Social
Glossary *****
Tools
Table of Content (TOC) *****

Startups – Lists:
The Top 100 UK Startups (2010)
The Top 100 UK Startups Revealed (2012) *****
The Top 100 UK Startups Revealed (25-50) *****

Startups – People:
Fabrice Grinda – Musings of a Serial Entrepreneur
Jason Calacanis talks to Alex Tew of Calm.com
The Bootstrap Challenge – Walking the Talk

Startups – Stories:
Learning From Other Startups – 6 Real Life Stories *****
14 Year Old Girl: "Stop making excuses, make something awesome”
Startup Myths – I shall not be fooled again by gurus *****
Samsung's Pivot From Dried Fish to Smartphones
Lessons Learned – Be Your Own Boss *****

Startups – Lean:
The History of Lean Startup by Steve Blank *****
Startup Is Not The Same As A New Start Business
Building a Minimum Viable Product (MVP) in One Day
The Apprentice – Lean Startup Builds Minimum Viable Product in Two Days?
Building Your Minimum ‘Minimum Viable Product’ (MVP)

Startups – Weekends:
Startup Weekend: What to expect? How to prepare?
Startup Weekend: What to Expect?
Startup Weekend: How to prepare? (Day 0) *****
Startup Weekend: Lessons Learned in 54 Hours (Day 1) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 2) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 3) (Draft)

Entrepreneur:
The Year of The Entrepreneur – It’s YOU again

Business Ideas / Business Planning:
How to go from Idea Guy to Execution Guy? ****
Evaluate Your Business Idea – Evaluating your spark
Business Plans – "When you fail to plan, you plan to fail" (includes business plan template)
Starting Up – 9 Business Selection Criteria
Another Way To Plan – The Business Model v Business Plan *****
Step 1 – Where to Begin
How To Get Traction? Or Why Is My Startup Broken? *****
Thinking of Starting a Startup? 8 Sentiments To Think About ****

Customer Development:
Ghetto Testing the Viability of an Idea
A Smart Bear – Jason Cohen on Startups *****

People / Management:
Why Being a Deal Maker Matters To Your Team

Social Media / Blogging:
Twitter – Tweeting to your #audience
The Problem with Twitter – Social Disconnection by Stealth ****
Blogging: How Do You Promote Your Blog Posts? *****
Blogging: How To Get New Traffic To Old Blog Posts? *****
Blogging: Is Blogging Dead?

Social Media – Experiments:
Project Trout – Social Media Experiment #1
Project Trout – Social Media Experiment Update
Project Trout – Social Media Experiment Update #2
Project Trout – Social Media Experiment Update #3
Technorati – Does the verification process work?
Technorati – Does the verification process work? (Yes it does!)
Social Media Experiment – Twitter, Google+ and now Facebook
Social Media Experiment – How we made it onto the BBC!

Brand / Marketing:
Picking a name – The importance of brand
Affiliate Marketing 101
Lessons Learned From 10,000 Page Views ****
Online Advertising Experiment with Google AdWords
Happy V Day – Seasonal Opportunities
The Zoo Project – A Fantastic Marketing Opportunity
Product Functionality Often Trumps Beauty

Traffic / SEO:
How do you get on the Frontpage of Hacker News? (4 Links in 1 Day) ****
Lessons Learned From A Hacker News Traffic Spike ****

Design:
Keep It Simple Stupid (KISS) – Ugly Websites That Went Viral ****

Toolkit:
Helpful Startup Tools for Entrepreneurs – Q&As
Helpful Startup Tools for Entrepreneurs
Creating Your Very Best Startup Business Logo ****
Podcasts – Hearing and Learning From Others
Top Startup Podcasts – Learning From Listening
Weekly Digest #1 – How We Stumbled Upon Top Biz Resources
Weekly Digest #2 – More Golden Resources for Startup Entreprenuers
New Startup Lingo – More Buzzwords
The Startup Dictionary – Learning the Lingo #2
The Startup Dictionary – Learning the Lingo
The Startup Dictionary – Learning the Lingo #3
Need Startup Advice? – Just Ask Online

Funding:
Crowdsurfing: Alternatives to Kickstarter
Kickstarter: Ouya raises $1million in 8 hours and 22 minutes ***
Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
Startup Funding: I’m 15 With An Amazing Product Idea
Kickstarter Crowdfunding Now Available In Europe
Raising Money (Draft)
Working Full Time and Bootstrapping Your Business Startup (Draft)

Web:
Web Stats – Who is top of the league table? ***

Rants / Musings:
Why is everything broken? (Draft)
Getting Real – It’s a project, not a startup (Draft)
Web Two is awesome – Web 2.0 changes our surfing experience
The Public Image of Business People (Footballers versus Bankers)
To Code or Not To Code

Messages:
100 Posts – Nothing Ventured, Nothing Gained
Be the First to Like Us on Facebook
Who Are We? About Us Page Updated in FAQ Format
Project Mackerel – Calling all Beta Testers
Project Mackerel – Calling all Beta Testers (Follow Up)
Blog Milestone – Lessons Learned From 50 Blog Posts
New Month, New Look – What Do You Think?
Blog Milestone – 30th Post – What it means? (Mostly nothing)
Project Mackerel – Please Sir… Complete our quick survey?
Upcoming Posts – Please Vote
Project Mackerel – Sneek Peek of Prototype

Weird / Unclassified:
It’s a numbers game – 11/11/11 @ 11:11:11
Happy New Years – Bring on 2012!
Random Generated Startup – Life gets easier (again)
Get hired with the help of your friend, Mark Zuckerberg?
The London Olympics 2012 (In Infographics)
Technology – Is a black pixel on or off? ****
Leap Year – 3 interesting facts about 29 February
April Fools Day – Some of Our Favourites
Friday 13th – 3 interesting facts
How the $16bn Facebook IPO looks like in cash (Image) **

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The Top 100 UK Startups Revealed (25-50)

In 2012 we captured a list of the top 100 startups, curated by startups.co.uk. At the time we didn’t published this post. However looking at the list today, it is interesting to see how the sites have progressed (or disappeared).

In 2012 we posted the top 100 startups.

Startups.co.uk revealed their top 100 startups of 2012. The list demonstrates “the most exciting, creative and disruptive new businesses in the UK today”.

According to the site:

“Launched in 2008, the Startups 100 was the first and bar-setting countdown of the top 100 start-ups in the country. It’s now our flagship feature, published every two years (you can check out our 2010 Startups 100 list here) and previous winners have gone on to phenomenal successes.

Huddle, Shortlist Media, Naked Wines, Wonga and Zoopla are just a few of our alumni, and we have equally high hopes for the companies on our latest list.”

Congratulations to all those that were named. This is a tremendous showcase of British business talent and innovation. The list of alumni members proves that this year’s businesses have a real chance of extending their start-up success.

You can view the full list here or check out the 25 to 50 below.

If you made the list or are a new startup, please get in touch! We would love to learn more and even run a feature on your business.

Startups 20 to 50 (of 100):

26. 3 Blonde Bears – The fast-growth brand making personalised homeware, toys and gifts – all in the UK. (Read More)
27. Secret Escapes – A members-only flash sales travel site, offering big discounts on luxury holidays and hotels. (Read More)
28. Funding Circle – The fast-growing peer-to-peer lender, enabling entrepreneurs to bypass the banks. (Read More)
29. WhipCar – The world’s largest peer-to-peer car club, creating a community culture in car-sharing. (Read More)
30. Duedil – Providing free information on companies and directors, helping users vet potential business partners. (Read More)
31. EDITD – The scientific, sartorial start-up keeping retailers informed on fashion hits and misses. (Read More)
32. Bubbleology – A quirky chain of London cafes, bringing Brits a taste of tapioca-based, Taiwanese tea. (Read More)
33. Smarkets – The low-cost betting exchange empowering users to participate in (and profit from) politics and sport. (Read More)
34. Fantasy Shopper – Social gaming meets e-commerce, to create a fast-growth fan base of Facebook shopaholics. (Read More)
35. Peppersmith – The charismatic confectionery brand shaking up the mint market with every little box. (Read More)
36. Casabu – The fast-growth flash sales site for mums – forecasting a seven-figure turnover in its first year. (Read More)
37. 99p Shopper – The first comparison engine for the wholesale sector, helping small firms get the best deal. (Read More)
38. Artfinder – The innovative online resource bring artwork to the digital generation. (Read More)
39. FusePump – Data feed management that simplifies affiliate marketing. (Read More)
40. GoCardless – An innovative, low-cost way for small businesses to accept direct payments. (Read More)
41. Floxx Media Group – The company that evolved from student ‘flirting’ site FitFinder to become a grown-up web and app development firm. (Read More)
42. Blue Dot – A new digital currency used to reward, recognise and incentivise people who do good. (Read More)
43. MBA & Company – The marketplace helping companies outsource research projects, to the top 1% of freelance talent worldwide. (Read More)
44. Gloople – A multi-channel e-commerce platform, enabling small firms to take advantage of social commerce. (Read More)
45. Coco di Mama – The restaurant bringing authentic Italian cuisine to busy City workers. (Read More)
46. Escapethecity – A website that helps professionals to find exciting new opportunities – leaving unfulfilling, corporate roles behind. (Read More)
47. PayAsUGym.com – A business allowing gym users to use gyms in a way that suits their lifestyle. (Read More)
48. Veritas Language Group – A Swansea-based translation firm working to remove the language barrier between companies and their international customers and colleagues. (Read More)
49. BagThat – A new take on the online deals model, allowing users to collaborate to drive prices down. (Read More)
50. Pockit – The pioneering pre-paid card which helps purse-pinched consumers save and manage money. (Read More)

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Twitter Introduces Vine – Post 6 Second Videos Online

twitter_vine_6_six_second_video_tweet

In 6 seconds…

Twitter introduces 6-second video tweets. Will audiences tune in or out? What scandals will it create? And will it generate revenue? Read more below…

Tweets

In 2006 Twitter introduced the world to an online social networking service that enabled its users to send and read text-based messages of up to 140 characters. They introduced a web based platform for broadcasting short messages. It came at a time when mobile phones were becoming smart and people were already hooked on text messaging and instant chat. Now Twitter have 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Veets?

This month they introduced Vine, available via iTunes in app format. Vine allows users to tweet 6-second video.

According to iTunes:
“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”

Will users be attracted to such short video? Will users be able to cope with streams of video tweets? Will this be information overload?

Danger

To the creative this may be another avenue to showcase their talents. However as we have seen with Twitter, being able to broadcast a message or photo to millions in an instance is a recipe for disaster.

Revenue

Since inception pundits have been trying to determine how Twitter can monetise it’s data. Will video shorts open the gateway for paid video advertising?

It feels as if Twitter is looking to extends it’s capability from plain text and photos into video. Facebook and YouTube have shown the benefit in these mediums. Smartphones already offer the technology. However will users buy into such short film? Only time will tell.

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Blogging: How To Get New Traffic To Old Blog Posts?

How To Get New Traffic To Old Blog Posts

Blog Promotion

A recent Quora question asked How do you promote old blog posts?

Often a new post gains a high spike in interest when first posted. This is commonly due to promotion on social media and general timeliness of the content. After time, this attention drops off. Good posts should not be forgotten and can still be used to drive traffic.

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Old But Not Forgotten

The following 10 tips may help you attract attention to your older blog posts.

1) Remember the footer: Add a footer on all new posts to older (relevant) posts. The “You might also enjoy reading this” WordPress widget can do this automatically.

2) Add links: Add a menu bar or column that includes links to older/archived articles. This includes using sitemaps, archives and tag clouds.

3) Use categories: Ensure posts have tags and categories.

4) References: Reference older posts in new posts. For example: Back in 2010 I wrote about XYZ…

5) Create a series: Many older posts can easily gel together with newer ones.

6) Updates: Add updates to older posts. A simple “Updated (Date)” with a couple of words at the top of an older post may bring attract visitors.

7) Advertise: Share older post links on other social media site you use. In forums and community sites members may ask for advice that your older blog posts can answer.

8) Avoid Repetition: Avoid reposting older posts verbatim. This may damage your search engine rankings.

9) Analytics: Study your analytics. Discover how your visitors land on your blog and exploit these “doorways”. Remember that not all visitors will first land on your index/front page.

10) Other mediums: Utilise other communication methods to promote older posts. If you have a regular email newsletter, consider adding links to older posts in these messages.

Did these work for you? Have you got some suggestions? Leave us a comment!

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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The Problem with Twitter – Social Disconnection by Stealth

tl;dr Twenty new Twitter followers in a week but a fall in our net position. Should social media sites allow users to end connections by stealth? Is Twitter the new watering hole for scammers and opportunists?

Introduction

Before we begin, we need to make it clear we like Twitter. It has created a simple tool to connect millions of people. It has built a diverse network that has changed the way many of us communicate and opened up new possibilities for others. Various recent uprisings around the world have demonstrated the strength of mass electronic communication.

However one of our biggest gripes with Twitter is the following functionality, or more so the unfollowing functionality. We frequently receive follow email notifications telling us we have gained new followers. This is great however in the past few months we have lost our trust in these notifications.

This week we received approximately 20 new follower notifications. Awesome, new followers to interact with. In reality our net position fell. Many of these followers are no longer following us. Twitter is not alone here.

Why? What is going on here? Is being unable to break a social media connection by stealth a good thing?

Reasons for Breaking Up (Intentional or Unintentional)

Not all break ups may be intentional. However it feels like too many are trying to lure us in for a unbalanced relationship.

+ Spammers: Social media sites have been plagued by spam and dummy accounts looking to leverage large networks of followers. Twitter appears to be more aggressively pursuing such accounts and deactivating accounts as they appear. Therefore many new followers are likely very soon to become dormant.

+ Tools: With the increase of social media options, various tools have been made available to manage your accounts. Algorithms help you follow and unfollow other users, tailoring your network to your interests. The problem is that a button click may radically modify your network. In one click you start following 100 people, then in the next click you have mistakenly unfollowed the same 100 users.

+ Ratio: The desire may be for users looking to achieve the perfect ratio of “followers to followings”. They use a false connection request to lure in new followers, while unscrupulously maintaining a low following figure. This may have financial value for those looking to sell such accounts.

+ Mistake: Twitter makes it remarkably easy to follow/unfollow users (in error). It is not always clear that a single click on the “follow” button results in a follow.

+ Bugs: Users have reported problems with Twitter removing followers with their authorisation. Legitimate connections are being mysteriously broken.

+ Dislike: Obviously there will be cases where a user genuinely ends the relationship by intentionally unfollowing a user.

The combination of the above may be enough to explain the current high churn of new followers. Spammers have always remained in front of the curve. E-mail has got smarter and applications like Twitter are the next watering hole for ‘fake viagra peddlers’ and ‘Nigerian money scammers’.

Unfollowing in Stealth

The majority of social media sites alert you to when someone wants to make a new connection. However very few (if any) send you a notification of when that connection ends. This seems in contrast to the “making of a new connection” where there is complete transparency.

The current process:

1. Mike logs into account
2. Mike identifies Peter to connect with
3. Mike send a new connection request
3a. Sometimes Peter may need to authorise connection request
3b. Peter authorises connection
4. Mike notified of new connection
5. Mike breaks connection
6. No notification sent to Peter
7. Peter doesn’t know connection broken

Benefits of Stealth

It seems odd that the making of a connection are so open, however the closing of a connection are almost secret. What is the benefit to the network?

The clearest benefit seems to avoid social awkwardness for users. Generalising, the majority of humans wish to avoid conflict and by allowing discreet disconnection all parties can continue participating without the awkwardness. At least, until disconnected party realises they have been dumped.

From one angle it seems unreasonable to expect parties to authorise the break of the relationship. This may inadvertently increase the psychological barrier for creating new connections and reducing the effectiveness of the network. In contrast, many people are quick to rush into things even when implications are high (e.g. financial contracts with penalties for exiting). Attaching penalties on exit may not discourage users forming new connections.

Would building a social network based on full transparency mean a better community? Would penalising breaking connections be effective?

No Conclusions

There are various third party applications online to track your followers and unfollowers. It remains unknown if Twitter and others will enable this functionality within their own environments. For now we just need to accept that it is a better user experience to know about new connections…

Image Credit: Pluggio

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Online Advertising Experiment with Google AdWords

google adwords online advertising chart results seo

tl;dr By using a Google AdWords credit voucher we learned an obvious lesson – buying traffic is expensive and Internet marketing (web marketing) is a science. Paid adverts can help compliment an existing organic/SEO strategy.

The Experiment

In March 2012 Google kindly provided us with a credit voucher to test out Google Adwords. It seemed like the perfect opportunity to try out online advertising and potentially pull in some traffic to our blog (all for free!).

We spent £24.53 in 89 days to get 290 clicks (0.17%) and 166,800 impressions. However recent tweaking has yielded us 166 clicks (CTR 0.42%) in 13 days off £2.79 of spend.

If you are interested in traffic, you may want to read our 10,000 page view article.

The Evolution of Online Advertising

The web has radically evolved in the past decade. Web advertising has moved from irrelevant blinking banner adverts to well targeted text and multimedia adverts. Spam and advert blockers have made it harder for unsolicited or unscrupulous messages to reach us. Nevertheless the end user experience is still flooded by advertisers screaming for our attention. Getting the right message, to the right people is even tougher.

Google AdWords have developed a sophisticated advertising suite to tailor your adverts to the right keywords searches, websites and demographics. The available analytics is useful in identifying what works and what doesn’t.

Lessons Learned

Using a minimal daily budget (<$£0.50) we created and road tested 6 adverts. In summary we learned:

+ The number and type of keywords counts – Our early adverts were associated to less than 20 keywords. Once we increased the list to 100+ we noticed an instant increase in clicks and impressions.

+ The right type of traffic is important – Add keywords but ensure they are relevant to your site otherwise you risk bringing in the wrong visitors.

+ Our keywords – There is no clear winner when it comes the keywords we used. The following keywords sit at the top with a long tail for the remainder of keywords. (Group A = 5 clicks) home business, home business opportunities, business opportunities; (Group B = 20 clicks) start your own business, start a business, build a business (Group C = 67 clicks) startup, startups.

+ Paid advertising is expensive – Google AdWords is expensive and better alternative may exist. You may consider advertising in a industry/niche newsletter or online magazine rather than spending money on Google.

+ Paid traffic can help support your organic page rankings – Page ranking on Google can be ‘make or break’. Therefore paid traffic may help secure or boost your page ranking on Google.

+ Paid traffic can help with your sales funnel (if you have one) – If you are selling something, paying x for a visitor may well be worth the spend. You just need to make sure you can convert many of the visitors and you have some mechanisms to track conversions.

The Adverts and Results

Between March and September we set up a campaign with 6 adverts:

Ad Group #1:
Lean Startup Tips
Winning new business ideas!
Launch with success.
sparknlaunch.wordpress.com

Days active: 89
Clicks: 38
Impressions: 81,902
Click Through Rate (CTR): 0.05%
Average Cost Per Click (CPC): £0.18
Cost: £7.02
Average Position: 3.8

Ad Group #2:
Entrepreneur Startup Blog
Lessons in business startup.
Turn a business idea into reality.
sparknlaunch.wordpress.com

Days active: 89
Clicks: 7
Impressions: 22,666
Click Through Rate (CTR): 0.03%
Average Cost Per Click (CPC): £0.19
Cost: £1.35
Average Position: 3.8

Ad Group #3:
Business / Tech Startups
News and stories on startups.
Ideas for business startups.
sparknlaunch.wordpress.com

Days active: 89
Clicks: 1
Impressions: 481
Click Through Rate (CTR): 0.21%
Average Cost Per Click (CPC): £0.22
Cost: £0.22
Average Position: 5.7

Ad Group #4:
Want Startup Success?
Interested in lean startup, models?
We share our experiences.
sparknlaunch.wordpress.com

Days active: 77
Clicks: 77
Impressions: 21,637
Click Through Rate (CTR): 0.36%
Average Cost Per Click (CPC): £0.17
Cost: £12.80
Average Position: 5.5

**** Ad Group #5: ****
Want Business Success?
Winning new business ideas!
Launch with success.
sparknlaunch.wordpress.com

Days active: 13
Clicks: 166
Impressions: 39,946
Click Through Rate (CTR): 0.42%
Average Cost Per Click (CPC): £0.02
Cost: £2.79
Average Position: 2.4

Ad Group #6:
Startup Success Stories?
Learn from the best startups.
Tools podcasts videos ebooks.
sparknlaunch.wordpress.com

Days active: 89
Clicks: 1
Impressions: 179
Click Through Rate (CTR): 0.56%
Average Cost Per Click (CPC): £0.35
Cost: £0.35
Average Position: 6.5

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Lessons Learned From 10,000 Page Views

tl;dr We looked back on our last 10,000 page views. We found: 1) Traffic spikes help, 2) Being unloved hurts, 3) Google search Rocks, 4) Social media sux, 5) Google images draws in questionable traffic, 6) Low click rates hurt, 7) Spam is out of control, 8) More bots than humans visit the site.

Introduction

There is the old adage of the past best is the best predictor of future. Some say we just have to look back in the past to forecast our likely future. With this in mind we decided to look back on our last 10,000 blog views (page views). Hopefully the future is going to be brighter than the past…

We took figures from our standard WordPress Dashboard. The numbers represent the count of “views” and are not unique. In most cases we have only provided a cut of the top figures rather than the full list (due to the very long tail of results).

Lessons Learned

The results are hardly impressive or surprising.

1. Traffic Spikes Help

The odd news spike from news aggregator sites managed to haul in a large amount of short term activity. Activity quickly diminished but spikes did keep post links alive in social media sites (eg Twitter, Facebook) and news readers (eg Google Reader).

2. Being Unloved Hurts

Articles that never had the fortune of gaining large attention remain unloved.

3. Google Search Rocks

While many preach the power of social media, the bulk of referral traffic has come from Google. Yahoo and Bing are well behind.

4. Social Media Sux

Our experience with social media is extremely poor. Hardly any activity turns into visits. A Facebook Like, a Twitter Tweet and Google +1 are meaningless in converting into visits.

5. The Power of (Google) Images

Oddly Google Images yield the bulk of Google traffic (636 of 921 Google Search Engine views). It is questionable the value of this traffic.

6. Low Click Rate

It is rare that a visitor clicks on any/many links. We are not worried about external links however concerned about the low internal click rate. We added a standard footer to all our posts a few months ago that has made some improvement.

7. Spam Is Out of Control

Traffic is on the decline but spam is out of control (increasing from 7 to 777 per month).

8. Too Many Spam Bots

The large amount of spam may well be automated (ie sent by a bot) rather than by a human.

Summary

It feels as web traffic is much like catching waves in the ocean. Catch a good wave and you can ride it into shore. Catch no wave and you’re left floundering with the (spam) sharks.

The numbers are posted below. Get in touch if you have anything to add.

Happy swimming!

The Numbers

Top 10 Posts

The following summarises the top 10 posts by number of post views.

Views / Post
3402 Startup Myths – I shall not be fooled again by gurus
1404 Home page / Archives
1314 How do you get on the Frontpage of Hacker News?
285 Glossary
240 Learning From Other Startups
234 KISS – Ugly Websites That Went Viral
212 The Startup Dictionary – Learning the Lingo #2
205 The Apprentice – Lean Startup Builds MVP?
204 The London Olympics 2012 (In Infographics)
190 How To Get Traction? Or Why Is My Startup Broken?

Comments:
– One Hacker News submission sent 2,958 visitors to our blog in one single day (Described here).

Top 10 Referrers

The following summarises the top 10 referrers by number of post views.

Views / Referrer
2988 Hacker News
921 Search Engines
462 hackful.com
358 Twitter
342 Google Reader
179 StumbleUpon
126 quora.com
101 Facebook
93 bbc.co.uk
63 WordPress Dashboard

(Note: Added 146 to hacker news for HN aggregators)

Comments:
– Community sites have helped draw majority of traffic.
– Popular posts often get captured by Google Reader and Twitter, growing interest for a short term period then quickly dying off.

Top 5 Search Engines

The following summarises the top 5 referrer search engines by number of post views.

Views / Search Engine
921 Google Search
636 Google Image Search
11 Ask.com
7 Bing
4 Yahoo Search

Comments:
– Large amount of traffic from image search. Bulk with Google.
– Using Adwords and Facebook however minimal spend.
– WordPress Dashboard may be self clicks.

Top 10 Countries

The following summarises the top 10 visitor countries by number of post views.

Views / Country
4308 United States
1572 United Kingdom
464 Canada
377 India
299 Germany
254 Australia
163 France
151 Brazil
131 Netherlands
118 Sweden

Comments:
– In total there have been visitors from over 106 countries.

Top Search Terms

The following summarises the top search terms by number of post views.

– startup glossary, startup dictionary, buzzwords, biz buzzwords
– minimum viable product, mvp, pivot
– business guru, business gurus, biz advice, startup advice, how to launch
– new startups, top uk startups, top 100 startups, best startups
– hackers, hacker news
– startup podcasts, startup tools
– startup funding, business finance, crowdfunding

Comments:
– Hundreds of variations however mainly focused on “startups” and “business”.

Top 10 Clicks

The following summarises the top 10 visitor clicks by number of post views.

Clicks / URL
167 quora.com
87 Hacker News
85 kickstarter.com
82 startups.co.uk
70 sparknlaunch.files.wordpress.com
39 techzinglive.com
26 bbc.co.uk
25 Twitter
23 Reddit

Internal:
67 sparknlaunch.files.wordpress.com/ (Images)
3 sparknlaunch.files.wordpress.com/ (Files)

Comments:
– Very low internal click rate.
– Bulk of clicks appear to be on images. May suggest users behaviour or other sites recycling images.
– Poor reflection on the ability of site to retain visitors.

Top Comments

The following summarises the number of comments.

Comments / Category
1590 spam
396 ham
2 missed spam
4 false positives
95 Comments

Comments:
– Spam is the unwanted commercial comments.
– Ham are legitimate comments.
– The high amount of spam comments hints that bulk of visitors to the blog are just spammers or spammer bots.

Comments Per Month

The following summarises the number of spam comments by month.

Comments / Month
7 Feb
36 Mar
101 Apr
172 May
160 Jun
541 Jul
777 Aug

Comments:
– Strangely traffic has gone down but spam comments have gone up.
– February caught 7 comments versus 777 in August!

Image Credit: VistaPrint

.

You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The London Olympics 2012 (In Infographics)

The 2012 Summer Olympic Games are less than a week away and excitement is building for the biggest sporting event on the planet. With 26 sports, 10,500 athletes and millions of spectators the numbers are mind boggling. Fortunately the creative folk have simplified the figures into pretty infographics. (Information graphics are visual representations of information, data or knowledge.)

Here are some of our favourites. Drop us a line on if you find any other Olympic infographcs.

1. Time Out Magazine – The Games by tickets, athletes and torch bearers…

2. Schweppes Abbey Well – The drinks company dives into the Summer Games in terms of liquids…

3. McDonald’s – The sponsorship history of one of the official sponsors…

4. Visa – A breakdown of the estimated economic impact of the Games…

5. Olympic Evolution – The initial games featured 14 nations. Now more than 200 nations compete…

6. New Zealand Herald – Breaking down the all the numbers and statistics surrounding the London 2012 Olympics…

7. Daily Infographic – Shows the evolution of Olympic coverage…

8. Complex – A Design History Of The Olympic Gold Medal…

9. Mashable – How Mobile, Social Will Win the 2012 Olympics…

10. Find Me A Gift – Olympic Events You Won’t See At London 2012…

For more infographics and data visualisations check out the Cool Infographics Blog and Google Maps Mania Blog.

Image Credit: In Graphics’ Flickr Photostream

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You might also enjoy:
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ Happy New Years – Bring on 2012!

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The Top 100 UK Startups Revealed

Startups.co.uk has recently revealed their top 100 startups of 2012. The lists demonstrates “the most exciting, creative and disruptive new businesses in the UK today”.

According to the site:

“Launched in 2008, the Startups 100 was the first and bar-setting countdown of the top 100 start-ups in the country. It’s now our flagship feature, published every two years (you can check out our 2010 Startups 100 list here) and previous winners have gone on to phenomenal successes.

Huddle, Shortlist Media, Naked Wines, Wonga and Zoopla are just a few of our alumni, and we have equally high hopes for the companies on our latest list.”

Congratulations to all those that were named. This is a tremendous showcase of British business talent and innovation. The list of alumni members proves that this year’s businesses have a real chance of extending their start-up success.

You can view the full list here or check out the top 25 below.

If you made the list or are a new startup, please get in touch! We would love to learn more and even run a feature on your business.

Top 25 (of 100):

1. Shutl – The start-up solving e-commerce’s greatest problem, giving customers greater control over deliveries. (Read More)
2. Fetch Media – The mobile marketing and advertising agency serving global clients, both sides of the pond. (Read More)
3. MVF Global – The fast-growth online marketing business looking differently at lead generation. (Read More)
4. Hailo – The city-centric app which lets you book a licensed cab – in just two taps. (Read More)
5. Stylistpick – A subscription-based fashion site, selling shoes and accessories hand-picked by top stylists. (Read More)
6. MediaDevil – The five-star mobile accessory brand outstripping its competitors with customer service. (Read More)
7. Stylus – The design inspiration service with a £142m entrepreneur at its helm. (Read More)
8. Onefinestay – Authentic accommodation for the jet set – rent a real, luxury home, with all the trimmings of a hotel. (Read More)
9. Bear – The brand shaking up the snack market with a range of guilt-free, fruit treats. (Read More)
10. Neon Play – The mobile app developer making smartphones even more addictive. (Read More)
11. Crowdcube – The pioneer of equity-based crowdfunding, stamping a new path in alternative finance. (Read More)
12. Transferwise – A cheaper way to transfer money overseas, backed by top venture capital firms and the co-founder of PayPal. (Read More)
13. myParcelDelivery.com – The comparison website for courier services putting an end to the pain of post office queuing. (Read More)
14. zeebox – Hoping to change the way we watch television is free app Zeebox, the self-styled ‘TV sidekick’. (Read More)
15. Conversocial – Helping companies interact with their customers through Facebook and Twitter. (Read More)
16. Crane.tv – The ‘digital storytelling company’, comprising an online video magazine and full-service entertainment agency. (Read More)
17. The Giving Card – The discount card which saves you money while raising revenue for charities. (Read More)
18. MarketInvoice – The online platform where small businesses can auction their unpaid invoices to global investors. (Read More)
19. Blippar – An innovative mobile application, which unlocks cool digital content from images. (Read More)
20. Blottr – The people-powered news service breaking stories quicker via mobile and web. (Read More)
21. Adzuna – The pioneering search engine bringing millions of classifieds together in one place. (Read More)
22. Brainient – The company making video advertising more effective – tapping into a potentially huge market. (Read More)
23. BBOXX – Providing the world’s poorest with access to affordable electricity. (Read More)
24. Seven Hills – The pioneering PR firm putting British entrepreneurship on the map. (Read More)
25. Central Working – The city workhubs helping entrepreneurs start and grow their businesses. (Read More)

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You might also enjoy:
+ The Top 100 UK Startups (2010)
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Kickstarter: Ouya raises $1million in 8 hours and 22 minutes

Update: Ouya raised $8,596,475 from 63,416 backers. Read more about Ouya and crowdfunding here.

Kickstarter is the well known crowd funding website for creative projects. Kickstarter has funded a diverse array of endeavours, ranging from indie films, music and comics to journalism, video games, and food-related projects.

They have gained attention from the growing popularity in crowd funding and the rapid pace at which participants raise money.

From the Kickstarter blog: Yesterday a video game project called Ouya became the eighth project in Kickstarter history to raise more than a million dollars, and the fastest ever to do so.

This is absolutely incredible and shows a lucrative opportunity for startups seeking funding. There are numerous resources online that provide a guide to crowd funding.

Ouya are not the only team to raise more than a million dollars. Here are the top eight by speed:

  1. OUYA — 8 hours and 22 minutes
  2. Double Fine Adventure — 17 hours and 30 minutes
  3. Pebble — 27 hours
  4. Wasteland 2 — 41 hours
  5. Shadowrun Returns — 7 days
  6. The Order of the Stick — 27 days, 5 hours
  7. Amanda Palmer — 27 days, 12 hours
  8. Elevation Dock — 57 days

And here are the top ten by dollars received in 24 hours:

  1. OUYA — $2,589,687.77
  2. Double Fine Adventure — $1,064,652.05
  3. Pebble — $863,132.92
  4. Wasteland 2 — $555,407.84
  5. Shadowrun Returns — $378,008.28
  6. Amanda Palmer — $223,348.50
  7. The Icarus Deception — $178,194.00
  8. Elevation Dock — $161,507.00
  9. Penny Arcade Sells Out — $151,221.17
  10. gTar — $138,891.00

If you wish to share your own experiences drop us a line or leave a comment or join the Hacker News discussion.

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Top Startup Podcasts – Learning From Listening

There is an endless supply of information available for entrepreneurs. However reading articles and attending events can get tiresome. Podcasts offer an easy and relaxing way to listen and learn from others in your own time.

We have listed some of our favourite below. There are quite a few to choose from, so you may want to pick out the episodes that best suit your interest.

You may also be interested in learning how to create your own podcast.

1. Techzing Tech Podcast – TechZing is an informal chat show hosted by Justin Vincent and Jason Roberts. They release two shows per week discussing there own tech startup experiences and general ‘Hacker News’ type stories.

2. The Startup Success Podcast – Hosted by Bob Walsh and Patrick Foley. Bob is a consultant, microISV, author, BOS forum moderator and blogger. Patrick is an ISV Architect Evangelist with Microsoft.

3. Startups for the Rest of Us – Hosts Mike Taber and Rob Walling apply their 20 years of experience as software entrepreneurs and share those experiences to help listeners avoid the same mistakes they have made.

4. A Smart Bear – Advice from Jason Cohen, founder of WP Engine and Smart Bear Software.

5. Lean Blog Started in 2005 to host news, commentary, and discussion about “Lean” – the methodology and management system based on the Toyota Production System. Includes some good interviews with top Lean experts, such as Eric Ries (#115, #142).

6. Stanford University’s Entrepreneurship Corner – The university offers over 2,000 free videos and podcasts featuring entrepreneurship and innovation thought leaders.

7. HBR Ideacast – The Harvard Business Review produces a weekly audio podcast, bringing listeners the analysis and advice of the leading minds in management.

8. Mixergy – The Mixergy Mission is to “introduce listeners to doers and thinkers whose ideas and stories are so powerful that just hearing them will change you”. Bold and informative.

9. This Week In Startups (TWiST)Jason Calacanis hosts a fun and lively weekly podcast and video series focused on tech startups.

10. Venture Voice – A podcast that explores how entrepreneurs build their businesses and live their lives.

11. Foundation by Kevin Rose – Revision3 has emerged as the leading special interest video network, and has attracted top Internet video talent, advertisers and distribution partners.

12. Founders Talk – Founders Talk Founders Talk is an interview podcast all about awesome, in-depth, one on one conversations with Founders. Tune in for a new show every Thursday!

13. Techcrunch Founder StoriesTechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

14. The Frank Peters Show – Interviews to help entrepreneurs learn what worked for those who were successful. “If you’re an entrepreneur, you’ll learn what makes early-stage investing attractive to angels. If you’re an angel, hopefully you’ll learn how not to lose your shirt.”

15. Freakonomics – Listen to economists Steven Levitt and Stephen Dubner (co-authors of best selling book, Freakonomics) talk about about cheating teachers, bizarre baby names, self-dealing Realtors, and crack-selling mama’s boys.

Image Credit: Techyuva

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You might also enjoy:
+ Learning From Other Startups – 6 Real Life Stories
+ A Smart Bear – Jason Cohen on Startups
+ Weekly Digest #1 – How We Stumbled Upon Top Biz Resources
+ Weekly Digest #2 – More Golden Resources for Startup Entreprenuers

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Lessons Learned From A Hacker News Traffic Spike

The Hacker News Middle Finger


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tl;dr Prior to 11 June 2012, only 2,645 visitors had visited our blog. One HN submission sent 2,958 visitors to our blog in one single day. This post documents the experience.

On 11 June 2012 at 14:00 GMT we submitted one of our blog post links to Hacker News. By luck or good timing this submission made it onto the Front Page. It didn’t stay there for long, but this is what happened behind the scenes.

For context we have sent plenty of other submissions to Hacker News, mainly out of curiosity to understand why some submissions go viral while others die a slow and lonely death. We were surprised this one made it through the noise.

We are recording this blog entry i) to share the details with anyone who may care and ii) we had only had 2,645 visitors prior to this event – we received 2,958 visitors in one day.

This experience confirmed that traffic doesn’t matter, good content is important and being unique matters. Otherwise your time and effort is wasted on your audience.

Anyway, here is the commentary:

+ First Hour:

1. Submitted Link to HN:

HN Link: Startup Myths – I shall not be fooled again by gurus

..00:00 AM Sydney Time
..07:00 AM San Francisco
..10:00 AM New York
..14:00 PM London GMT
..15:00 PM London

2. Tweeted HN Link on Twitter:

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3. We retweet two tweets made by Hacker News bots:

(Link to Blog Post)

(Link to Hacker News)

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4. Traffic is slowing ticking up to around 200 visitors.

5. HN Link upvoted to 4 points in first hour, 2 comments.

6. Blog post is now on front page of HN (hangs around 20th position).

7. Site traffic hits 800 in first hour with approx 25 hits per minute.

8. Bulk of referral traffic now directly from HN frontpage (news.ycombinator.com), followed by other HN pages, Google Reader, Twitter.

9. HN Link disappears off front page.

10. Traffic flow continues at rapid pace.

+ Next Day:

1. Traffic flow takes a steep dive downwards. Record 281 visitors that is well above our previous average.

** Previous day had two links within HN discussions that directed traffic (250 day prior)
** Before this, traffic was barely ticking over (<20 visitors).

2. Few visitors navigated through to any other parts of the blog. One person reblogged the post, two others left comments.

+ The Aftermath:

1. Over the next 10 days we record c. 380 visitors. Still legacy referrals from the HN site, Google Reader and Facebook.

2. The visitors to the specific linked blog post had diminished.

3. Hopefully some positive lessons learned about running a blog.

Links:
Hacker News Discussion
More Startup Posts

.

You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Samsung’s Pivot From Dried Fish to Smartphones

The original office building of Samsung Sanghoe in Daegu

In April Samsung overtook Apple and Nokia in the first three months of the year to become the world’s largest smartphone vendor. This ended Nokia’s amazing 14-year run as the largest maker of all phone handsets by volume.

This is all very impressive for the former South Korean dried fish and noodle business started in 1938. It was only in the late 1960s they entered into the electronics industry. So how exactly does a small Korean food company evolve into one of the world’s largest electronics companies?

Reading through the company’s history on Wikipedia and their own corporate website, the following points stand out:

+ Established by son of a wealthy landowning family, Byung-Chull Lee
+ Dropped out of University
+ Used inheritance to open a unsuccessful rice mill
+ Established a trucking business
+ Business grew into food wholesaling and noodle manufacturer
+ Prospered post World War 2 (end of Japanese Rule)
+ Forced to relocate/pivot due to Korean War – stared a sugar refinery business
+ Diversified into insurance, securities, and retail
+ Founder strong believer in industrialization and domestic economies
+ A joint investment in the group of companies ended due to differences in management style
+ Samsung enter the electronics industry, producing black-and-white television sets
+ During the 70’s they enter the telecommunication hard industry

By the 90’s they had extensive investment in a variety of businesses becoming the leading manufacturer in many fields, including chip sets, display panels and even engines. Not a bad history of events for a company that is only 74 years old!

Reading through articles on the company, the breadth of products and services is outstanding. It is questionable whether such diversity and pivoting would still work today? Whatever the case, Samsung has the experience to compete with the best in the world – smartphones or dried fish…

Links:
Hacker News Discussion
More Startup Posts

Image Credit: London Korea Links – Will Samsung Electronics innovate again?

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Startup Myths – I shall not be fooled again by gurus

Business Guru Advice For Startups

Being a guru is a real balancing act…

Waqas Ali, a Pakistani based startup entrepreneur made the new years resolution not be fooled by bad advice. He pledged:

“…I shall not be fooled again by gurus…”

It got us thinking about the massive volume of startup guidance and advice being published and preached. How much can be relied on? How much can be applied to your startup?

The usefulness and accuracy of advice varies greatly. One size does not fit all. What worked for one business may not work at all for another. Another problem is that bad or misleading guidance may lead you down the wrong track and waste your time and efforts.

We certainly praise those that share their experiences and enjoy the open discussion. However one must be aware of the dangers of taking advice that is not tailored specifically to your circumstances. Ultimately careful judgement is required to pick out and implement the best and most applicable advice for your own startup. Ensure any advice can be actioned and be measured.

Below is a sampling of commonly shared cliched startup advice, inspired by the Quora question: What popular startup advice is plain wrong? How many of the above do you full/partially agree of disagree with? Do you have some more quotes to add to the list? Leave us a comment below.

On Motivation:
+ Don’t give up too easily
+ Never give up
+ Be Careful
+ Take the plunge
+ Quit your day job and throw everything you have into it
+ All you need is passion
+ Do what you love, the money will follow

On Success:
+ You need to fail first before you succeed
+ Some startups are successful after long periods of failure
+ They were lucky by being in the right place, at the right time

On Being an Entrepreneur:
+ Being an entrepreneur gives you freedom, free from the constraints of working for others
+ You have to be in silicon valley
+ Join an accelerator/incubator/academy
+ You do/don’t need a qualification

On Advice:
+ Ignore all startup advice
+ Follow all startup advice
+ Don’t blindly believe another successful entrepreneur
+ Advice from the more technical team members is going to be technically biased
+ Advice from consultants is going to be focused on consultant deliverables rather than real deliverables

On Business Development:
+ Build it and they will come
+ It’s already been done
+ It’s impossible to compete with Microsoft, Google, Facebook…
+ Be first
+ Don’t worry about learning the ‘business’ side of things because you can bring on a partner to handle that
+ Start business development as soon as possible
+ You don’t need a business plan
+ Do your homework and make sure that the problem you think you’re fixing really exists

On Technology:
+ You need a technical co-founder
+ You need to know how to code
+ You can’t outsource the product
+ Do/don’t outsource
+ Keep technology and business separate

On Launching:
+ Just setup a landing page and collect emails
+ Launching is an event
+ Iterate rapidly and don’t worry about scaling

On Funding:
+ Startups have to raise venture capital in order to succeed
+ Your time (sweat equity) doesn’t have any value
+ Do not raise funding as great businesses are all about bootstrapping
+ Venture Capitalists have an interest in big exits and therefore will mislead you
+ Take lots of debt now

On Revenue:
+ You don’t need revenue
+ Go ‘freemium’

On Lean:
+ Lean startup means keeping costs low
+ Lean startups change their business plan every five minutes
+ The first thing to validate is your solution
+ Lean startups are internet Startups
+ Quality is not important in a Lean startup
+ First build a Minimal Viable Product

Links:
Hacker News Discussion
More Startup Posts

.

You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

How the $16bn Facebook IPO looks like in cash (Image)

Mark insisted on paying in cash… (Image Hack: demonocracy.info)


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Facebook are on the verge of making history. Their IPO will see them raise at least $16 billion and value the company at over $100 billion.

The Economic Times reports:

Facebook’s initial public offering of stock is shaping up to be one of the largest ever. The world’s definitive online social network is raising at least $16 billion, a big windfall for a company that began eight years ago with no way to make money.

Facebook priced its IPO at $38 per share on Thursday, at the high end of its expected range. If extra shares reserved to cover additional demand are sold as part of the transaction, Facebook Inc. and its early investors stand to reap as much as $18.4 billion from the IPO.

The IPO values the company at around $104 billion, slightly more than Amazon.com, and well above well-known corporations such as Disney and Kraft.

Those are some really unfathomable numbers! To put the figures into some perspective, imagine a pallet stacked full of fresh $100 notes:

+ 100 million dollars ($100,000.000) = 1 pallet (approx shoulder height)
+ 1 billion dollars ($1,000,000,000) = 10 pallets
+ 2 billion dollars ($2,000,000,000) = 20 pallets (1 truck)
+ 16 billion dollars ($16,000,000,000) = 160 pallets (8 trucks – 1 x image above)
+ 100 billion dollars ($100,000,000,000) = 1,000 pallets (50 trucks – 6.25 x image above)
+ 104 billion dollars ($104,000,000,000) = 1,040 pallets (52 trucks – 6.50 x image above)

Whatever you think about Facebook, Zuckerberg, the bubble, this IPO represents a truly impressive story and no one can be certain what direction the share price will head on float day.

Image credit: Demonocracy.Info (Truck Image)

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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