This American Life Alumni Launches Startup
Podcast listeners have been treated recently to a smorgasbord of high quality audio delicacies. National Public Radio (formerly National Public Radio) has continued to produce super impressive audio offerings. Serial has just ended a speculator series, a spin off from This American Life.
Popular podcasts are no longer just two guys chatting in their basements on cheap headsets. The production benchmark has been raised. Major broadcasters are getting in on the act discovering that the world of podcast are filled with loyal audiences.
So we were obviously excited to hear that Alex Blumberg from This American Life, Planet Money and other well known titles has jumped ship to start making his very own podcast network. His creation Gimlet Media strives to create the next network of high quality audio podcasts.
We know that the market wants to hear podcasts (shown by the popularity of Serial); and we know that these listeners don’t mind hearing from advertisers. A match made in heaven?
Blumberg’s first offering is ‘Startup’ that follows his journey from paid employee at NPR to startup entrepreneur. He shares his pain, nerves, anxiety and worries of starting his own business. We hear him pitching his idea to investors. We hear him hiring people. We hear him dealing with a minor social media disaster. Read a more in depth review here from The Guardian.
It’s definitely worth checking out (links below). They have just released another new series called ‘Reply All’ that tells great stories about the Internet.
What about us?
It is entertaining listening to hear from others trying to make the next big thing. However how much empathy can we have for Gimlet? With the breadth of experience and contacts how big was the leap from employee to employer? The one thing clear is that Blumberg and co have taken a leap and it seems to be paying off (so far). Let’s hope we can all find our feet so easily…
You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk
Where to next? Check out a random article.
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