Tag Archive | 2014

Online Christmas Sales Surge – Shows The Power of Online Shopping

Christmas Tree Fireworks Lights Santa

Online Christmas Sales Surge – Shows The Power of Online Shopping

Dear Readers,

Long time, no speak! We wish all our readers and subscribers a very happy and festive holiday period.

December has been another epic sales period for retailers. Physical and online stores leveraged the ‘Black Friday’ marketing campaigns to provide an even more impressive showcase for shoppers this year.

Shoppers were treated to Black Friday (the Friday following Thanksgiving Day in the United States) as well the normal run to Christmas Day. Marketeers were rushing to name every day leading up to Christmas as ‘super’ day. We saw ‘Super Saturday’, ‘Mega Monday’, ‘Last Minute Tuesday’ …

The continuing growth in online emphasises the strength of the e-commerce environment. More traffic should equal more online leads. It proves that selling products or services online is a maturing platform, albeit with growing competition from mature businesses.

Exciting times ahead. All the best in 2015!

Regards,

Spark N Launch

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You might also enjoy:
+ Happy New Years – Bring on 2012!
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

This American Life Alumni Launches Startup

hear startup audio podcast alex blumberg

This American Life Alumni Launches Startup

Podcast listeners have been treated recently to a smorgasbord of high quality audio delicacies. National Public Radio (formerly National Public Radio) has continued to produce super impressive audio offerings. Serial has just ended a speculator series, a spin off from This American Life.

Popular podcasts are no longer just two guys chatting in their basements on cheap headsets. The production benchmark has been raised. Major broadcasters are getting in on the act discovering that the world of podcast are filled with loyal audiences.

Planet Startup

So we were obviously excited to hear that Alex Blumberg from This American Life, Planet Money and other well known titles has jumped ship to start making his very own podcast network. His creation Gimlet Media strives to create the next network of high quality audio podcasts.

We know that the market wants to hear podcasts (shown by the popularity of Serial); and we know that these listeners don’t mind hearing from advertisers. A match made in heaven?

Blumberg’s first offering is ‘Startup’ that follows his journey from paid employee at NPR to startup entrepreneur. He shares his pain, nerves, anxiety and worries of starting his own business. We hear him pitching his idea to investors. We hear him hiring people. We hear him dealing with a minor social media disaster. Read a more in depth review here from The Guardian.

It’s definitely worth checking out (links below). They have just released another new series called ‘Reply All’ that tells great stories about the Internet.

What about us?

It is entertaining listening to hear from others trying to make the next big thing. However how much empathy can we have for Gimlet? With the breadth of experience and contacts how big was the leap from employee to employer? The one thing clear is that Blumberg and co have taken a leap and it seems to be paying off (so far). Let’s hope we can all find our feet so easily…

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Links:

+ Startup – Startup is a show about startups.
+ Reply All – Reply All is a show about the internet.

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Two Year Anniversary – Stop Crying

New Years 2014 Fire Works

The Spark n Launch Team celebrate with some backyard fireworks…

According to WordPress we just celebrated our two year anniversary – two years since we registered this account. Since our first blog post we have published over 100 articles and written another 100 draft posts. The site attracts traffic from around the world and continues to increase it’s readership. Thanks to all our loyal followers!

Unfortunately most of the traffic is spam bots, and the quality & frequency of our posts has diminished. Nevertheless we will try and keep up the web presence. If you’re interested in guest blogging or want some links shared, get in touch. Drop us a comment and share some love!

For those looking for some inspiration, check out some of our published posts below. Got a favourite post – tweet it!

(!)

In The Beginning:
Hello world! *
Starting a Blog – Don’t expect any Shakespeare
Working for the “Man” (Draft)

WordPress Links:
About
Social
Glossary *****
Tools
Table of Content (TOC) *****

Startups – Lists:
The Top 100 UK Startups (2010)
The Top 100 UK Startups Revealed (2012) *****
The Top 100 UK Startups Revealed (25-50) *****

Startups – People:
Fabrice Grinda – Musings of a Serial Entrepreneur
Jason Calacanis talks to Alex Tew of Calm.com
The Bootstrap Challenge – Walking the Talk

Startups – Stories:
Learning From Other Startups – 6 Real Life Stories *****
14 Year Old Girl: "Stop making excuses, make something awesome”
Startup Myths – I shall not be fooled again by gurus *****
Samsung's Pivot From Dried Fish to Smartphones
Lessons Learned – Be Your Own Boss *****

Startups – Lean:
The History of Lean Startup by Steve Blank *****
Startup Is Not The Same As A New Start Business
Building a Minimum Viable Product (MVP) in One Day
The Apprentice – Lean Startup Builds Minimum Viable Product in Two Days?
Building Your Minimum ‘Minimum Viable Product’ (MVP)

Startups – Weekends:
Startup Weekend: What to expect? How to prepare?
Startup Weekend: What to Expect?
Startup Weekend: How to prepare? (Day 0) *****
Startup Weekend: Lessons Learned in 54 Hours (Day 1) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 2) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 3) (Draft)

Entrepreneur:
The Year of The Entrepreneur – It’s YOU again

Business Ideas / Business Planning:
How to go from Idea Guy to Execution Guy? ****
Evaluate Your Business Idea – Evaluating your spark
Business Plans – "When you fail to plan, you plan to fail" (includes business plan template)
Starting Up – 9 Business Selection Criteria
Another Way To Plan – The Business Model v Business Plan *****
Step 1 – Where to Begin
How To Get Traction? Or Why Is My Startup Broken? *****
Thinking of Starting a Startup? 8 Sentiments To Think About ****

Customer Development:
Ghetto Testing the Viability of an Idea
A Smart Bear – Jason Cohen on Startups *****

People / Management:
Why Being a Deal Maker Matters To Your Team

Social Media / Blogging:
Twitter – Tweeting to your #audience
The Problem with Twitter – Social Disconnection by Stealth ****
Blogging: How Do You Promote Your Blog Posts? *****
Blogging: How To Get New Traffic To Old Blog Posts? *****
Blogging: Is Blogging Dead?

Social Media – Experiments:
Project Trout – Social Media Experiment #1
Project Trout – Social Media Experiment Update
Project Trout – Social Media Experiment Update #2
Project Trout – Social Media Experiment Update #3
Technorati – Does the verification process work?
Technorati – Does the verification process work? (Yes it does!)
Social Media Experiment – Twitter, Google+ and now Facebook
Social Media Experiment – How we made it onto the BBC!

Brand / Marketing:
Picking a name – The importance of brand
Affiliate Marketing 101
Lessons Learned From 10,000 Page Views ****
Online Advertising Experiment with Google AdWords
Happy V Day – Seasonal Opportunities
The Zoo Project – A Fantastic Marketing Opportunity
Product Functionality Often Trumps Beauty

Traffic / SEO:
How do you get on the Frontpage of Hacker News? (4 Links in 1 Day) ****
Lessons Learned From A Hacker News Traffic Spike ****

Design:
Keep It Simple Stupid (KISS) – Ugly Websites That Went Viral ****

Toolkit:
Helpful Startup Tools for Entrepreneurs – Q&As
Helpful Startup Tools for Entrepreneurs
Creating Your Very Best Startup Business Logo ****
Podcasts – Hearing and Learning From Others
Top Startup Podcasts – Learning From Listening
Weekly Digest #1 – How We Stumbled Upon Top Biz Resources
Weekly Digest #2 – More Golden Resources for Startup Entreprenuers
New Startup Lingo – More Buzzwords
The Startup Dictionary – Learning the Lingo #2
The Startup Dictionary – Learning the Lingo
The Startup Dictionary – Learning the Lingo #3
Need Startup Advice? – Just Ask Online

Funding:
Crowdsurfing: Alternatives to Kickstarter
Kickstarter: Ouya raises $1million in 8 hours and 22 minutes ***
Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
Startup Funding: I’m 15 With An Amazing Product Idea
Kickstarter Crowdfunding Now Available In Europe
Raising Money (Draft)
Working Full Time and Bootstrapping Your Business Startup (Draft)

Web:
Web Stats – Who is top of the league table? ***

Rants / Musings:
Why is everything broken? (Draft)
Getting Real – It’s a project, not a startup (Draft)
Web Two is awesome – Web 2.0 changes our surfing experience
The Public Image of Business People (Footballers versus Bankers)
To Code or Not To Code

Messages:
100 Posts – Nothing Ventured, Nothing Gained
Be the First to Like Us on Facebook
Who Are We? About Us Page Updated in FAQ Format
Project Mackerel – Calling all Beta Testers
Project Mackerel – Calling all Beta Testers (Follow Up)
Blog Milestone – Lessons Learned From 50 Blog Posts
New Month, New Look – What Do You Think?
Blog Milestone – 30th Post – What it means? (Mostly nothing)
Project Mackerel – Please Sir… Complete our quick survey?
Upcoming Posts – Please Vote
Project Mackerel – Sneek Peek of Prototype

Weird / Unclassified:
It’s a numbers game – 11/11/11 @ 11:11:11
Happy New Years – Bring on 2012!
Random Generated Startup – Life gets easier (again)
Get hired with the help of your friend, Mark Zuckerberg?
The London Olympics 2012 (In Infographics)
Technology – Is a black pixel on or off? ****
Leap Year – 3 interesting facts about 29 February
April Fools Day – Some of Our Favourites
Friday 13th – 3 interesting facts
How the $16bn Facebook IPO looks like in cash (Image) **

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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