Tag Archive | blogging

100 Posts – Nothing Ventured, Nothing Gained

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100 Posts – Nothing Ventured, Nothing Gained

This message marks our 100th post. It has taken over 12 months to publish 100 posts. It’s been a tough and interesting journey in the blogosphere…

Lessons Learned

What have we learned? Blogging is hard work!

+ Writing is hard
+ Building interest is hard
+ Gaining focus is hard
+ Avoiding distractions is hard
+ Getting traffic is hard
+ Getting meaningful traffic is even harder
+ Choosing what tools, platforms and techniques to use is difficult
+ Maintaining momentum is hard

In summary, if you want to start blogging – make sure you write about something that interests you and focus on the writing.

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You might also enjoy:
+ Happy New Years – Bring on 2012!
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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Blogging: Is Blogging Dead?

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tl;dr Some are questioning if blogging is alive or dead. Blogging is certainly not dead, it continues to rapidly evolve.

Is Blogging Dead?

Blogging is not dead.

Although the conventional notions of traditional old school blogging are most likely outdated.

Blogging or writing online has changed rapidly in the past few decades. Anyone can create and publish an extensive body of writing, video and photos. Blogging has become a mainstream hobby. Microblogging is intensively easy and popular.

The ease of publishing has flooded the market and pushed traditional print authors into online forums. This has essentially made gaining and audience via blogging extremely competitive. It is hard to stand out from the crowd and maintain a following.

The advent of online advertising has also spurred terrabytes of lifeless content to drive quantity (traffic), rather than quality. How can a sole blogger compete with an army of content aggregators and Search Engine Optimisers?

The days of hard coding your blog posts in HTML and having intellectual dialogue with like minded individuals is dwindling. Mass media professional bloggers are taking over with paid subscription and mass advertising models. Reputation, backing and infrastructure are keys to being noticed in this crowded space.

Blogging is not dead, it just continues to evolve.

Got an opinion on the topic? Then please leave us a comment!

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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Blogging: How Do You Promote Your Blog Posts?

Blog Promotion

Recently on Quora we read the questions: How do you promote your blog posts? and What are the best ways to increase traffic to a Personal Blog? We thought we would share our own experiences and respond.

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The Response

Being relatively new to the “blogosphere” we are no experts on the best methods of promotion. In fact, through our very own experimentation[2] we are still struggling with effectively executing these techniques.

Firstly, we do not believe that quantity is necessary strongly correlated to quality. We think that marketing your blog can almost take too much time away from the actual writing. So it is a personal choice on how much time you devote to writing and promotion.

Nevertheless we have read plenty of articles and hope the below can help others.

In summary you need to spend an extensive amount of time across many methods to successfully promote your blog. Often the popular blogs of today spent months/years trickling along with little to no followers; or they had luck by picking a subject matter that went viral.

(A) Tips & Tricks:

+ All of the below: You will need to put the majority or all of the below to achieve saturation point.

+ Niche: Start small and pick a small niche target market. Become the expert. It may also limit the number of competitors (noise) you need to compete with.

+ Social Media: The vast majority of experienced bloggers will say use Twitter, Facebook, Google+ etc to share your posts. However this takes time and effort to build up a significant or valuable following. It takes time to maintain your presence across these sites.

+ Blog Directories: Add your blog to directory sites.

+ Feeds: Utilise RSS feeds. RSS readers remaining a popular method of readers keeping track of news from various sources.

+ Forums/Communities: Participate in online communities relevant to your blog. Again, beware this take time.

+ Tools: Use tools like IFTTT (If This Then That) to automate your messaging. For example, whenever you post a blog on WordPress, IFTTT can spread the word through all your other social channels automatically! Read the blog platform’s user manual – WordPress has some great advice on spreading the word.

+ SEO: Use your blog content to naturally appear in search results. Avoid paying anyone for this service. This can be achieved by simply being smart about your existing content. This is free.

+ Paid Advertising: This costs money but does work (at a premium). Pay for relevant visitors to your page and not likes or spam. Google Adwords and Facebook frequently hand out free credit to experiment with their tools.

+ Analytics: Use analytics to work out where your traffic is coming from. Know your conversion rates. You are trying to make the most of those visitors who actually visit and stay on your site for more than 2 seconds.

+ Mailing lists: Good old fashioned email is still massively powerful in pulling in traffic.

+ Brand: Be sure to include your blog URL in all your messaging (email, social media, business cards).

+ Networking and Guest Blogging: Speak to other bloggers and people in your ecosystem. Share content and favours for mutually beneficial results.

+ Diversification: Capture your audio through alternative mediums. Think books, videos, podcasts…

+ Time and Perseverance: It will take time for any of these methods to grow. Not all will work, at least not in isolation.

+ Bend the Rules: Leveraged paid advertising, mass marketing (spam) and/or guerilla marketing to build early traffic.

+ Offline: Get out the building. Attend conferences, meet people face-to-face. Often people read a blog because they discovered them in the flesh.

+ Good Writing: Writing and sharing personal and real experiences is always popular.

+ Ignore Frequency: We don’t believe posting regularly is important. Many of the good blogs we find are from discovering brilliant articles published years ago.

(B) Learn From Others:

The guys at SEOmoz write a terrific blog on SEO and other web marketing techniques.

One suggested 22 Tactics to Increase Blog Traffic. They are summarised here but I recommend visiting the site and picking one or two to start implementing:

#1 – Target Your Content to an Audience Likely to Share
#2 – Participate in the Communities Where Your Audience Already Gathers
#3 – Make Your Blog’s Content SEO-Friendly
#4 – Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
#5 – Install Analytics and Pay Attention to the Results
#6 – Add Graphics, Photos and Illustrations (with link-back licensing)
#7 – Conduct Keyword Research While Writing Your Posts
#8 – Frequently Reference Your Own Posts and Those of Others
#9 – Participate in Social Sharing Communities Like Reddit + StumbleUpon
#10 – Guest Blog (and Accept the Guest Posts of Others)
#11 – Incorporate Great Design Into Your Site
#12 – Interact on Other Blogs’ Comments
#13 – Participate in Q+A Sites
#14 – Enable Subscriptions via Feed + Email (and track them!)
#16 – Use Your Email Connections (and Signature) to Promote Your Blog
#17 – Survey Your Readers
#18 – Add Value to a Popular Conversation
#19 – Aggregate the Best of Your Niche
#20 – Connect Your Web Profiles and Content to Your Blog
#21 – Uncover the Links of Your Fellow Bloggers (and Nab ’em!)
#22 – Be Consistent and Don’t Give Up

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You might also enjoy:
+ Our Table of Contents
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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