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Project Trout – Social Media Experiment Update #2

Project Trout continues measuring the effectiveness of various online promotion methods as mentioned in earlier posts (Social Media Experiment #1).

The results from the last few weeks are disappointing. Especially the ineffectiveness of Twitter in driving traffic.

Updated findings:

+ Online interactions don’t always equate to anything of value.

The experts advise you to interact with other blogs and online mediums. This may constitute following another blog or leaving a friendly comment. The few interactions that gather a response back typically result in limited or no value (eg link back to your blog).

+ Efforts for attention still result in zero effect.

Promoting yourself on social media sites means competing against millions of others, even in your chosen niche. Breaking out and getting noticed is tough. Getting noticed by the right audience is even tougher.

+ Activity on Twitter doesn’t necessary drive traffic to your blog.

In an effort to interact and thank our faithful Twitter followers we sent direct messages to new joiners (including a link to our blog). We even tweeted our thanks publicly (mentioning new joiners). In the first week drove 1% of followers to our blog. This conversion rate feels awfully low, especially for those who have made the effort to ‘click’ follow.

+ Traffic doesn’t necessary equal value.

The ‘Leap Year – 3 interesting facts about 29 February‘ post gained significant interest from StumbleUpon. The problem with StumbleUpon is that users ‘stumble’ through website and therefore do not stay long on your site and do not visit other parts. This makes their visit meaningless in terms of value. (Example).

We have summarised the activities below. We hope our planned activities and patience will pay off.

Week 7:
Current focus is Twitter and WordPress blog. Google Plus has been neglected for now as difficult to gain a large following as a ‘page’ rather than a ‘user’.
Twitter: 42 Tweets, 300 Following, 92 Followers
Blog: 20 posts now available. Traffic still remains low.

Week 8:
Twitter: 56 Tweets, 300 Following, 100 Followers
StumbleUpon: Registered account and added recent posts to profile. Automatic pingback generated false spike in traffic.
Blog: 22 posts now available. Traffic still remains low.

Week 9:
Twitter: 70 Tweets, 450 Following, 125 Followers
StumbleUpon: Big spike in traffic over two days from SU however traffic falls back down to normal levels.
Technorati: Registered account. Awaiting application to be approved.
Blog: 25 posts now available. About page updated. Traffic still remains low.

Week 10:
Twitter: 82 Tweets, 440 Following, 162 Followers

Planned Activities:
Continue with Twitter activity and better blog content.

Current Links:
Wordpress: sparkNlaunch.wordpress.com/
Twitter: twitter.com/sparkNlaunch
Google+: plus.google.com/sparkNlaunch/
RSS: sparkNlaunch.wordpress.com/feed/
StumbleUpon: stumbleupon.com/stumbler/sparknlaunch

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You might also enjoy:
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ Project Trout – Social Media Experiment Update #3
+ Lessons Learned From A Hacker News Traffic Spike
+ Startup Weekend: What to expect? How to prepare?

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Project Trout – Social Media Experiment Update

Late last year we kicked off Project Trout (Social Media Experiment #1), aimed to share our own experiences with using social media to gain traffic and interest.

Our findings so far are not so surprising:
+ It is hard to get noticed, even in your own niche/field.
+ It takes time for responses.
+ Some efforts have resulted in zero attention.
+ Interest in a tweet doesn’t necessary result in a visitor to your blog.

We have summarized the activities below.

Week 1:
Go live – Blog goes from private to public. 8 initial postings available.
Enabled Google Webmaster Tools.
Enabled Social Media buttons on each post.
Improved header information and text.

Week 2:
Twitter and Google Plus accounts activated. An additional 4 postings made available.
RSS feeds added to Feedage.com.
Twitter: 6 Tweets, 2 Following, 11 Followers
Blog: Some traffic and comments to blog.

Week 3:
Monitored Twitter activity via Twitter Counter.
Added links to FeedShark, a free tool to promote your website.

Week 4:
Experimented with Pluggio and HootSuite to schedule and manage Twitter account.

Week 5:
Twitter: Increased the amount of Twitter users we were following from c. 15 to 350. Had a dramatic impact on followers (peaking around 110). Then a sudden fall over the following days down to nearly 80 followers. Many followers were spam accounts later deleted by Twitter.

Week 6:
No new activity.

Week 7:
Current focus is Twitter and WordPress blog. Google Plus has been neglected for now as difficult to gain a large following as a ‘page’ rather than a ‘user’.
Twitter: 42 Tweets, 300 Following, 92 Followers
Blog: 20 posts now available. Traffic still remains low.

Planned Activities:
More interaction within WordPress community.
Continue Twitter tweets.
Create more high quality content.

Current Links:
Wordpress: sparkNlaunch.wordpress.com/
Twitter: twitter.com/sparkNlaunch
Google+: plus.google.com/sparkNlaunch/
RSS: sparkNlaunch.wordpress.com/feed/

.

You might also enjoy:
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Social Media Experiment – Twitter, Google+ and now Facebook
+ Project Trout – Social Media Experiment Update #3

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Project Trout – Social Media Experiment #1

Over the next few months we will be experimenting with methods of bringing more readers to this blog.

We have already made efforts to make it easier for interested readers to find this blog by adding meaningful and relevant tags and titles to each post.

However the biggest challenge will be measuring the effectiveness of individual social media tools (eg Twitter, Google+ and Facebook). Also, old school methods like Really Simple Syndication (RSS).

Fortunately plenty of free statistics tools are available so we hope that this bit will not be so difficult. The majority tell you how a visitor came to your website, what they read and what links they clicked on.

For example:
WordPress provides it’s own statistics dashboard.
Google Webmaster Tools offers the same.
Twitter Counter shows you metrics based on tweets, followers, followings. It forecasts these metrics based on previous performance.
Feedage lets you add your WordPress RSS feed to their directory and track previews and views.

As we go along we will update this post to include our new links. Currently we offer links to the site via:

WordPress: sparkNlaunch.wordpress.com/
Twitter: twitter.com/sparkNlaunch
Google+: plus.google.com/sparkNlaunch/
RSS: sparkNlaunch.wordpress.com/feed/

Last Update: 05/02/2012

.

You might also enjoy:
+ Project Trout – Social Media Experiment Update #2
+ Project Trout – Social Media Experiment Update #3
+ The Startup Dictionary – Learning the Lingo #3
+ Startup Myths – I shall not be fooled again by gurus

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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