Tag Archive | technology

Two Year Anniversary – Stop Crying

New Years 2014 Fire Works

The Spark n Launch Team celebrate with some backyard fireworks…

According to WordPress we just celebrated our two year anniversary – two years since we registered this account. Since our first blog post we have published over 100 articles and written another 100 draft posts. The site attracts traffic from around the world and continues to increase it’s readership. Thanks to all our loyal followers!

Unfortunately most of the traffic is spam bots, and the quality & frequency of our posts has diminished. Nevertheless we will try and keep up the web presence. If you’re interested in guest blogging or want some links shared, get in touch. Drop us a comment and share some love!

For those looking for some inspiration, check out some of our published posts below. Got a favourite post – tweet it!

(!)

In The Beginning:
Hello world! *
Starting a Blog – Don’t expect any Shakespeare
Working for the “Man” (Draft)

WordPress Links:
About
Social
Glossary *****
Tools
Table of Content (TOC) *****

Startups – Lists:
The Top 100 UK Startups (2010)
The Top 100 UK Startups Revealed (2012) *****
The Top 100 UK Startups Revealed (25-50) *****

Startups – People:
Fabrice Grinda – Musings of a Serial Entrepreneur
Jason Calacanis talks to Alex Tew of Calm.com
The Bootstrap Challenge – Walking the Talk

Startups – Stories:
Learning From Other Startups – 6 Real Life Stories *****
14 Year Old Girl: "Stop making excuses, make something awesome”
Startup Myths – I shall not be fooled again by gurus *****
Samsung's Pivot From Dried Fish to Smartphones
Lessons Learned – Be Your Own Boss *****

Startups – Lean:
The History of Lean Startup by Steve Blank *****
Startup Is Not The Same As A New Start Business
Building a Minimum Viable Product (MVP) in One Day
The Apprentice – Lean Startup Builds Minimum Viable Product in Two Days?
Building Your Minimum ‘Minimum Viable Product’ (MVP)

Startups – Weekends:
Startup Weekend: What to expect? How to prepare?
Startup Weekend: What to Expect?
Startup Weekend: How to prepare? (Day 0) *****
Startup Weekend: Lessons Learned in 54 Hours (Day 1) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 2) (Draft)
Startup Weekend: Lessons Learned in 54 Hours (Day 3) (Draft)

Entrepreneur:
The Year of The Entrepreneur – It’s YOU again

Business Ideas / Business Planning:
How to go from Idea Guy to Execution Guy? ****
Evaluate Your Business Idea – Evaluating your spark
Business Plans – "When you fail to plan, you plan to fail" (includes business plan template)
Starting Up – 9 Business Selection Criteria
Another Way To Plan – The Business Model v Business Plan *****
Step 1 – Where to Begin
How To Get Traction? Or Why Is My Startup Broken? *****
Thinking of Starting a Startup? 8 Sentiments To Think About ****

Customer Development:
Ghetto Testing the Viability of an Idea
A Smart Bear – Jason Cohen on Startups *****

People / Management:
Why Being a Deal Maker Matters To Your Team

Social Media / Blogging:
Twitter – Tweeting to your #audience
The Problem with Twitter – Social Disconnection by Stealth ****
Blogging: How Do You Promote Your Blog Posts? *****
Blogging: How To Get New Traffic To Old Blog Posts? *****
Blogging: Is Blogging Dead?

Social Media – Experiments:
Project Trout – Social Media Experiment #1
Project Trout – Social Media Experiment Update
Project Trout – Social Media Experiment Update #2
Project Trout – Social Media Experiment Update #3
Technorati – Does the verification process work?
Technorati – Does the verification process work? (Yes it does!)
Social Media Experiment – Twitter, Google+ and now Facebook
Social Media Experiment – How we made it onto the BBC!

Brand / Marketing:
Picking a name – The importance of brand
Affiliate Marketing 101
Lessons Learned From 10,000 Page Views ****
Online Advertising Experiment with Google AdWords
Happy V Day – Seasonal Opportunities
The Zoo Project – A Fantastic Marketing Opportunity
Product Functionality Often Trumps Beauty

Traffic / SEO:
How do you get on the Frontpage of Hacker News? (4 Links in 1 Day) ****
Lessons Learned From A Hacker News Traffic Spike ****

Design:
Keep It Simple Stupid (KISS) – Ugly Websites That Went Viral ****

Toolkit:
Helpful Startup Tools for Entrepreneurs – Q&As
Helpful Startup Tools for Entrepreneurs
Creating Your Very Best Startup Business Logo ****
Podcasts – Hearing and Learning From Others
Top Startup Podcasts – Learning From Listening
Weekly Digest #1 – How We Stumbled Upon Top Biz Resources
Weekly Digest #2 – More Golden Resources for Startup Entreprenuers
New Startup Lingo – More Buzzwords
The Startup Dictionary – Learning the Lingo #2
The Startup Dictionary – Learning the Lingo
The Startup Dictionary – Learning the Lingo #3
Need Startup Advice? – Just Ask Online

Funding:
Crowdsurfing: Alternatives to Kickstarter
Kickstarter: Ouya raises $1million in 8 hours and 22 minutes ***
Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
Startup Funding: I’m 15 With An Amazing Product Idea
Kickstarter Crowdfunding Now Available In Europe
Raising Money (Draft)
Working Full Time and Bootstrapping Your Business Startup (Draft)

Web:
Web Stats – Who is top of the league table? ***

Rants / Musings:
Why is everything broken? (Draft)
Getting Real – It’s a project, not a startup (Draft)
Web Two is awesome – Web 2.0 changes our surfing experience
The Public Image of Business People (Footballers versus Bankers)
To Code or Not To Code

Messages:
100 Posts – Nothing Ventured, Nothing Gained
Be the First to Like Us on Facebook
Who Are We? About Us Page Updated in FAQ Format
Project Mackerel – Calling all Beta Testers
Project Mackerel – Calling all Beta Testers (Follow Up)
Blog Milestone – Lessons Learned From 50 Blog Posts
New Month, New Look – What Do You Think?
Blog Milestone – 30th Post – What it means? (Mostly nothing)
Project Mackerel – Please Sir… Complete our quick survey?
Upcoming Posts – Please Vote
Project Mackerel – Sneek Peek of Prototype

Weird / Unclassified:
It’s a numbers game – 11/11/11 @ 11:11:11
Happy New Years – Bring on 2012!
Random Generated Startup – Life gets easier (again)
Get hired with the help of your friend, Mark Zuckerberg?
The London Olympics 2012 (In Infographics)
Technology – Is a black pixel on or off? ****
Leap Year – 3 interesting facts about 29 February
April Fools Day – Some of Our Favourites
Friday 13th – 3 interesting facts
How the $16bn Facebook IPO looks like in cash (Image) **

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

This Site Gets More Hits than You

Cute Cute Little Cat

Cute Cute Little Cat

Reddit, the supposed frontpage of the Internet drags in a massive amount of traffic. It records, approximately:

+ 15 million unique visits per month
+ 50 – 100 thousand unique visits per hour
+ 150 million pageviews by month
+ 100 – 250 thousand pageviews by month
+ 5 million pageviews by day
+ 8 thousand subscriptions by day

It’s ranked 27th in the US and 69th in the world by Alexa!

The numbers are amazing and explains why Reddit has become such a popular place for visitors, including spammers. While the community is quite harsh on spam, there are various places where you can advertise legitimately. A successful post could drive millions of visitors to your site. Scary!

So next time you see a cute cat picture. It is likely it originated from Reddit! *meow*

Image Credit: Desktop HD Wallpapers

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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

The Top 100 UK Startups Revealed (25-50)

In 2012 we captured a list of the top 100 startups, curated by startups.co.uk. At the time we didn’t published this post. However looking at the list today, it is interesting to see how the sites have progressed (or disappeared).

In 2012 we posted the top 100 startups.

Startups.co.uk revealed their top 100 startups of 2012. The list demonstrates “the most exciting, creative and disruptive new businesses in the UK today”.

According to the site:

“Launched in 2008, the Startups 100 was the first and bar-setting countdown of the top 100 start-ups in the country. It’s now our flagship feature, published every two years (you can check out our 2010 Startups 100 list here) and previous winners have gone on to phenomenal successes.

Huddle, Shortlist Media, Naked Wines, Wonga and Zoopla are just a few of our alumni, and we have equally high hopes for the companies on our latest list.”

Congratulations to all those that were named. This is a tremendous showcase of British business talent and innovation. The list of alumni members proves that this year’s businesses have a real chance of extending their start-up success.

You can view the full list here or check out the 25 to 50 below.

If you made the list or are a new startup, please get in touch! We would love to learn more and even run a feature on your business.

Startups 20 to 50 (of 100):

26. 3 Blonde Bears – The fast-growth brand making personalised homeware, toys and gifts – all in the UK. (Read More)
27. Secret Escapes – A members-only flash sales travel site, offering big discounts on luxury holidays and hotels. (Read More)
28. Funding Circle – The fast-growing peer-to-peer lender, enabling entrepreneurs to bypass the banks. (Read More)
29. WhipCar – The world’s largest peer-to-peer car club, creating a community culture in car-sharing. (Read More)
30. Duedil – Providing free information on companies and directors, helping users vet potential business partners. (Read More)
31. EDITD – The scientific, sartorial start-up keeping retailers informed on fashion hits and misses. (Read More)
32. Bubbleology – A quirky chain of London cafes, bringing Brits a taste of tapioca-based, Taiwanese tea. (Read More)
33. Smarkets – The low-cost betting exchange empowering users to participate in (and profit from) politics and sport. (Read More)
34. Fantasy Shopper – Social gaming meets e-commerce, to create a fast-growth fan base of Facebook shopaholics. (Read More)
35. Peppersmith – The charismatic confectionery brand shaking up the mint market with every little box. (Read More)
36. Casabu – The fast-growth flash sales site for mums – forecasting a seven-figure turnover in its first year. (Read More)
37. 99p Shopper – The first comparison engine for the wholesale sector, helping small firms get the best deal. (Read More)
38. Artfinder – The innovative online resource bring artwork to the digital generation. (Read More)
39. FusePump – Data feed management that simplifies affiliate marketing. (Read More)
40. GoCardless – An innovative, low-cost way for small businesses to accept direct payments. (Read More)
41. Floxx Media Group – The company that evolved from student ‘flirting’ site FitFinder to become a grown-up web and app development firm. (Read More)
42. Blue Dot – A new digital currency used to reward, recognise and incentivise people who do good. (Read More)
43. MBA & Company – The marketplace helping companies outsource research projects, to the top 1% of freelance talent worldwide. (Read More)
44. Gloople – A multi-channel e-commerce platform, enabling small firms to take advantage of social commerce. (Read More)
45. Coco di Mama – The restaurant bringing authentic Italian cuisine to busy City workers. (Read More)
46. Escapethecity – A website that helps professionals to find exciting new opportunities – leaving unfulfilling, corporate roles behind. (Read More)
47. PayAsUGym.com – A business allowing gym users to use gyms in a way that suits their lifestyle. (Read More)
48. Veritas Language Group – A Swansea-based translation firm working to remove the language barrier between companies and their international customers and colleagues. (Read More)
49. BagThat – A new take on the online deals model, allowing users to collaborate to drive prices down. (Read More)
50. Pockit – The pioneering pre-paid card which helps purse-pinched consumers save and manage money. (Read More)

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Analysis – Kickstarter Crowdfunding Now Available in Europe

Good News for Crowd Funding and Startup Financing

In November 2012 we published an article titled “Kickstarter Crowdfunding Now Available in Europe“. The post described Kickstarter, the well known crowd funding platform, entering the UK market.

In October 2012 Kickstarter opened it’s doors to projects in the UK. This was a remarkable event as at the time, as crowd funding was just coming into the forefront for entrepreneurs to gain financing (in the shadows of a depressed economy). This was fantastic news Kickstarter is available to projects in the US, UK, Canada, Australia and New Zealand.

Something Strange

The strange part was that this one post has attracted the highest volume of traffic, almost 5,000 views since it was published. And we don’t know why?!

The bulk of site visitors are from the US, then way back are UK visitors.

On keywords, it does seem that the combination of “kickstarter” and “europe” are popular:

kickstarter europe (434)
kickstarter in europe (53)
kickstarter for europe (5)
european kickstarter (15)
kickstarter from europe (13)
kick starter europe (12)
kickstarter europe alternative (12)

One thought may be that very few articles write about Kickstarter in Europe. Rather they write about “Kickstarter in the UK”. Hence our post has scored a high Google page rank and we can maintain this traffic (for now).

SEO

We guess we will leave this for the SEO experts to analyse. For now, thanks for visiting our site!

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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

100 Posts – Nothing Ventured, Nothing Gained

one_hundred_blog_posts_blogging_100

100 Posts – Nothing Ventured, Nothing Gained

This message marks our 100th post. It has taken over 12 months to publish 100 posts. It’s been a tough and interesting journey in the blogosphere…

Lessons Learned

What have we learned? Blogging is hard work!

+ Writing is hard
+ Building interest is hard
+ Gaining focus is hard
+ Avoiding distractions is hard
+ Getting traffic is hard
+ Getting meaningful traffic is even harder
+ Choosing what tools, platforms and techniques to use is difficult
+ Maintaining momentum is hard

In summary, if you want to start blogging – make sure you write about something that interests you and focus on the writing.

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You might also enjoy:
+ Happy New Years – Bring on 2012!
+ April Fools Day – Some of Our Favourites
+ Friday 13th – 3 interesting facts
+ It’s a numbers game – 11/11/11 @ 11:11:11

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Crowdsurfing: Alternatives to Kickstarter

kickstarter_crowdfunding_financing

tl;dr Crowdsurfing platform Kickstarter successfully launched in the UK in late 2012. Similar platforms continue to appear. We list some of alternatives to Kickstarter.

Kickstarted

In November 2012 we wrote that Kickstarter had landed in Europe by extending it’s operations to the UK. In the first month jsut over £2million was pledged and over 400 projects launched. Super activity for the well known crowdfunding platform and a strong signal for the appetite outside of the US.

With crowdfunding proving such a hot bed for creativity and successful backing, copycats are always going to follow. Today we look at some competitors in the market.

Alternatives to Kickstarter UK

Not eligible for Kickstarter or looking for other similar platforms. Check out the following links:

+ ArtistShare – ArtistShare is a platform that connects creative artists with fans in order to share the creative process and fund the creation of new artistic works.
+ ArtistShare – Fundable is a crowdfunding platform that offers both rewards-based and equity-based campaigns for small businesses.
+ We Did This – The UK’s leading arts crowdfunding platform, dedicated to making great fan-funded art happen.
+ Seedrs – Seedrs makes investing in startups simple and rewarding.
+ We Fund – The first crowd-funding platform to emerge in the UK, focusing on creativity in all forms. They help people find (paying) audiences for their work.
+ Crowd Funder – Fund and follow creative projects and inspirational ideas.
+ Sponsume – Small stakes in big ideas.
+ Please Fund Us – Crowdfunding creativity.
+ Crowd Cube – Raise business finance through the world’s first equity crowdfunding platform.

Do you have any further suggestions or experience with any of the above? Drop us a line.

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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Blogging: Is Blogging Dead?

blogging_blog_trend_dead

tl;dr Some are questioning if blogging is alive or dead. Blogging is certainly not dead, it continues to rapidly evolve.

Is Blogging Dead?

Blogging is not dead.

Although the conventional notions of traditional old school blogging are most likely outdated.

Blogging or writing online has changed rapidly in the past few decades. Anyone can create and publish an extensive body of writing, video and photos. Blogging has become a mainstream hobby. Microblogging is intensively easy and popular.

The ease of publishing has flooded the market and pushed traditional print authors into online forums. This has essentially made gaining and audience via blogging extremely competitive. It is hard to stand out from the crowd and maintain a following.

The advent of online advertising has also spurred terrabytes of lifeless content to drive quantity (traffic), rather than quality. How can a sole blogger compete with an army of content aggregators and Search Engine Optimisers?

The days of hard coding your blog posts in HTML and having intellectual dialogue with like minded individuals is dwindling. Mass media professional bloggers are taking over with paid subscription and mass advertising models. Reputation, backing and infrastructure are keys to being noticed in this crowded space.

Blogging is not dead, it just continues to evolve.

Got an opinion on the topic? Then please leave us a comment!

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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Your Holiday is Now Over

head_in_hands_disappointment_sadness

Your Holiday is Now Over

You spent the last couple of weeks frolicking in joy and laziness. You got into a habit of waking up after midday. Well sadly the holiday is officially over. For most, you are forced to resume your daily commute to your office cubicle. You can now begin the 365 day countdown to the next summer holiday break.

On the Plus Side

The good news is that you can get back to pursuing your dreams. New years is often the time for reflection and goal setting. January is time to start pursuing your new year’s resolutions. Those goals we set ourself that are often forgotten by January 31st.

Goal Setting

Let’s make 2013 different! Let’s write down some goals/resolutions and aim to fulfil them. Let’s prove those sceptics wrong and show them that new year’s resolutions can be met and even exceeded.

Step 1

According to the experts, you should try the following:

+ Decide what you want.
+ Start small, but keep walking.
+ Be positive when stating your goals.
+ Don’t underestimate yourself.
+ Write it down.
+ Affirm it.
+ Stop procrastinating.
+ Habituate yourself to liking the challenges.
+ Review your progress.

The focus is setting realistic and positive goals that you can monitor. Writing them down and sticking them on your wall can be a massive motivator. It can also prompt visitors to press you on your progress.

Our Goals

In 2013:

+ We want to write better posts by being better story tellers.
+ We want to build more things by stop making excuses for not building things.
+ We want to learn more from others by talking more to others.

What are your goals?

Drop us a line, leave is a comment. Share the love. Good luck in 2013!

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Thinking of Starting a Startup? 8 Sentiments To Think About

Startups for the Rest of Us

Mike Taber and Rob Walling record an awesome regular podcast called “Startups for the Rest of Us“. It’s aimed at helping developers, designers and entrepreneurs launch their startup product. They have just hit their 100th episode and you can check out older recordings or episode transcripts on their website.

In episode 98 they share “eight sentiments that do not bode well for your startup”.

The Eight Sentiments

1. “This product idea is awesome. Now off to the basement to build it; see you in 6 months!”

2. “I haven’t even finished the features I want to build yet and potential customers are already asking me to build X.” Translation: “I’m sticking to my product idea no matter what my potential customers tell me.”

3. “I’m halfway done with this idea… but that shiny new one over there seems so much better.”

4. “I plan to quite my job 60 days after I launch.”

5. “It would take me as much time to explain this task to someone else, so I’ll just do it myself.”

6. “I don’t want to bother with all that click through and conversion rate nonsense…I’ll just build a great product.” Translation: “Build a better mousetrap is not a good strategy”

7. “My idea is pretty hard to explain, do you have 20 minutes to spare?”

8. “I don’t want to talk publicly about my idea because someone might steal it.”

Summary

These are excellent points. The message is do not keep your idea a secret. Speak to people, especially customers and listen and apply their feedback. You need to be able to articulate your idea clearly and be open to suggestions. Do not build and ship in isolation!

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Starting Up – 9 Business Selection Criteria

Small Business and Startup Selection Criteria For Entrepreneurs

Last week we wrote about Fabrice Grinda, a serial startup entrepreneur. During a podcast interview he spoke about his experiences on building large successful businesses. On his blog he writes about his experiences and shares a wealth of knowledge.

One area of interest is his writings on business ideas and business selection criteria. Below we have summarised his approach to picking a business idea or market to enter. They are not a stringent set of rules but do present some strong points to consider when brainstorming your next startup.

9 Business Selection Criteria

1. At least $1 billion addressable market – May be easier to obtain funding and holds greater upside potential.

2. A valid business model from the beginning – This is having an understanding of how the business will generate money. The stronger the cash flows and balance sheet, the better chance of business longevity. Grinda later removed this criteria however increases the risk of the business idea.

3. Does not require more than $2 million in seed or $15 million in first round VC money – Any more, and the business may be too large for a startup to build.

4. An opportunity to be one of the top players (market or region) – Consider markets where large players do not hold strong positions.

5. A scalable idea – An idea that can be grown.

6. A business with little or no risk of margin compression – Beware of markets where customers and/or suppliers can controls revenues and expenses. These create variables you cannot control.

7. A business in a rapidly growing market – Share the success in fast growing markets.

8. An idea that you can execute or learn to execute – Focus on an area where you have a clear advantage.

9. An idea that you want to do! – Pursue a business you have a genuine interest or passion in.

Note: These criteria are taken from a 2005 blog post and may not suit everyone.

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You might also enjoy:
+ The Top 100 UK Startups (2010)
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Fabrice Grinda – Musings of a Serial Entrepreneur

tl;dr Serial entrepreneur Fabrice Grinda shares his intriguing background with Andrew Warner (Mixergy). Grinda started at a young age selling computers and went on to build and sell larger businesses (auction site Aucland and mobile company Zingy). His approach to big ideas and large scale execution is inspiring to all entrepreneurs.

Musings of a Serial Entrepreneur

We just finished listening to a great startup podcast with Fabrice Grinda. Embarrassingly we hadn’t heard of him before however he is a serial entrepreneur with an impressive track record.

In the early days Grinda started selling computers between the US and Europe, realising a price and time arbitrage opportunity to sell newer spec computers to Europeans. Fabrice later went to work at McKinsey but grew tired of corporate life and left to start Aucland, at the time the European version of eBay.

After the successful exploration of various other ventures, Grinda went on to found Zingy, a mobile ringtones, wallpapers and games company. He later sold this to a Japanese based firm a few years later for $80 million. By then the company had numerous big name mobile companies on their books, including Sprint and Verizon.

He now runs OLX, a free online classifieds and auctions site. He also is heavily involved in the startup scene, investing in several up and coming startups.

The highlight of the interview is hearing Grinda’s approach to product generation and how well he executes. He is not scared to create a business that already exists. He challenged eBay and Amazon and survived. He persevered with Zingy and won. He writes more on his business selection criteria on his blog.

Links

+ Check out the Mixergy podcast with Fabrice Grinda.
+ Visit Fabrice Grinda’s excellent and informative blog – Musings of a Serial Entrepreneur.

Image Credit: The Old Fashioned

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Lessons Learned From 10,000 Page Views

tl;dr We looked back on our last 10,000 page views. We found: 1) Traffic spikes help, 2) Being unloved hurts, 3) Google search Rocks, 4) Social media sux, 5) Google images draws in questionable traffic, 6) Low click rates hurt, 7) Spam is out of control, 8) More bots than humans visit the site.

Introduction

There is the old adage of the past best is the best predictor of future. Some say we just have to look back in the past to forecast our likely future. With this in mind we decided to look back on our last 10,000 blog views (page views). Hopefully the future is going to be brighter than the past…

We took figures from our standard WordPress Dashboard. The numbers represent the count of “views” and are not unique. In most cases we have only provided a cut of the top figures rather than the full list (due to the very long tail of results).

Lessons Learned

The results are hardly impressive or surprising.

1. Traffic Spikes Help

The odd news spike from news aggregator sites managed to haul in a large amount of short term activity. Activity quickly diminished but spikes did keep post links alive in social media sites (eg Twitter, Facebook) and news readers (eg Google Reader).

2. Being Unloved Hurts

Articles that never had the fortune of gaining large attention remain unloved.

3. Google Search Rocks

While many preach the power of social media, the bulk of referral traffic has come from Google. Yahoo and Bing are well behind.

4. Social Media Sux

Our experience with social media is extremely poor. Hardly any activity turns into visits. A Facebook Like, a Twitter Tweet and Google +1 are meaningless in converting into visits.

5. The Power of (Google) Images

Oddly Google Images yield the bulk of Google traffic (636 of 921 Google Search Engine views). It is questionable the value of this traffic.

6. Low Click Rate

It is rare that a visitor clicks on any/many links. We are not worried about external links however concerned about the low internal click rate. We added a standard footer to all our posts a few months ago that has made some improvement.

7. Spam Is Out of Control

Traffic is on the decline but spam is out of control (increasing from 7 to 777 per month).

8. Too Many Spam Bots

The large amount of spam may well be automated (ie sent by a bot) rather than by a human.

Summary

It feels as web traffic is much like catching waves in the ocean. Catch a good wave and you can ride it into shore. Catch no wave and you’re left floundering with the (spam) sharks.

The numbers are posted below. Get in touch if you have anything to add.

Happy swimming!

The Numbers

Top 10 Posts

The following summarises the top 10 posts by number of post views.

Views / Post
3402 Startup Myths – I shall not be fooled again by gurus
1404 Home page / Archives
1314 How do you get on the Frontpage of Hacker News?
285 Glossary
240 Learning From Other Startups
234 KISS – Ugly Websites That Went Viral
212 The Startup Dictionary – Learning the Lingo #2
205 The Apprentice – Lean Startup Builds MVP?
204 The London Olympics 2012 (In Infographics)
190 How To Get Traction? Or Why Is My Startup Broken?

Comments:
– One Hacker News submission sent 2,958 visitors to our blog in one single day (Described here).

Top 10 Referrers

The following summarises the top 10 referrers by number of post views.

Views / Referrer
2988 Hacker News
921 Search Engines
462 hackful.com
358 Twitter
342 Google Reader
179 StumbleUpon
126 quora.com
101 Facebook
93 bbc.co.uk
63 WordPress Dashboard

(Note: Added 146 to hacker news for HN aggregators)

Comments:
– Community sites have helped draw majority of traffic.
– Popular posts often get captured by Google Reader and Twitter, growing interest for a short term period then quickly dying off.

Top 5 Search Engines

The following summarises the top 5 referrer search engines by number of post views.

Views / Search Engine
921 Google Search
636 Google Image Search
11 Ask.com
7 Bing
4 Yahoo Search

Comments:
– Large amount of traffic from image search. Bulk with Google.
– Using Adwords and Facebook however minimal spend.
– WordPress Dashboard may be self clicks.

Top 10 Countries

The following summarises the top 10 visitor countries by number of post views.

Views / Country
4308 United States
1572 United Kingdom
464 Canada
377 India
299 Germany
254 Australia
163 France
151 Brazil
131 Netherlands
118 Sweden

Comments:
– In total there have been visitors from over 106 countries.

Top Search Terms

The following summarises the top search terms by number of post views.

– startup glossary, startup dictionary, buzzwords, biz buzzwords
– minimum viable product, mvp, pivot
– business guru, business gurus, biz advice, startup advice, how to launch
– new startups, top uk startups, top 100 startups, best startups
– hackers, hacker news
– startup podcasts, startup tools
– startup funding, business finance, crowdfunding

Comments:
– Hundreds of variations however mainly focused on “startups” and “business”.

Top 10 Clicks

The following summarises the top 10 visitor clicks by number of post views.

Clicks / URL
167 quora.com
87 Hacker News
85 kickstarter.com
82 startups.co.uk
70 sparknlaunch.files.wordpress.com
39 techzinglive.com
26 bbc.co.uk
25 Twitter
23 Reddit

Internal:
67 sparknlaunch.files.wordpress.com/ (Images)
3 sparknlaunch.files.wordpress.com/ (Files)

Comments:
– Very low internal click rate.
– Bulk of clicks appear to be on images. May suggest users behaviour or other sites recycling images.
– Poor reflection on the ability of site to retain visitors.

Top Comments

The following summarises the number of comments.

Comments / Category
1590 spam
396 ham
2 missed spam
4 false positives
95 Comments

Comments:
– Spam is the unwanted commercial comments.
– Ham are legitimate comments.
– The high amount of spam comments hints that bulk of visitors to the blog are just spammers or spammer bots.

Comments Per Month

The following summarises the number of spam comments by month.

Comments / Month
7 Feb
36 Mar
101 Apr
172 May
160 Jun
541 Jul
777 Aug

Comments:
– Strangely traffic has gone down but spam comments have gone up.
– February caught 7 comments versus 777 in August!

Image Credit: VistaPrint

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Startup Weekend: How to prepare? (Day 0)

A couple of months ago we asked you “what to expect?” and “how to prepare” for a startup weekend. Several readers replied and we are pleased to start sharing their responses. This is the second instalment of the startup weekend series (#1).

These posts can help others maximise the ultimate experience of building a early startup within a condensed period of time (while having fun!). The content may apply to any other accelerator weekend or hackathon.

Here are some tips for before the event:

1. Get Registered

The frequency of events is on the rise. However the popular events sell out quickly. Make sure you set a reminder and register early. If you miss out – join the waiting list or beg. If you cannot attend as a participant, maybe you can help out as a volunteer or mentor; or watch the final presentations.

2. Check the Schedule

Get hold of an agenda from the event or previous events. The typical format maybe:

Friday – Networking, ice-breaker, pitch idea, vote for top idea, form teams.
Saturday – Plan, design, discuss. Start building.
Sunday – Finalise product/prototype and presentation. Pitch to the judges. Prize giving.

3. Who are you?

The weekend has a strong dependency on you and your abilities. You don’t need to be a guru but you should be clear on where and how you can help (technically and interpersonally). Think about your strengths and don’t limit yourself. You may not know how to code, but you may be great at motivating the team or using Google. Every bit of enthusiasm and positive thinking helps during the 54 hours.

4. What do you want to learn?

Be clear on what you want to learn from the weekend. Look out for opportunities to gain that new skill. You will be exposed to a diverse range of experts and people working in the field. Utilise the chance to ask these guys some tough questions.

5. Networking

The event brings together a pool of talented and driven individuals just like you. A startup weekend gives you an opportunity to meet and impress like-minded people.

Get some business cards (name, phone number, email and twitter handle are sufficient). Check out the social media sites. Start speaking to those attending before the day and stay in touch.

6. Homework

Startup experts like Blank, Ries and Osterwalder have developed frameworks to plan and implement your idea or concept. Check out some startup methodologies and be prepared to draw on this knowledge.

The key things to know are how to generate an idea, evaluate an idea and perform some kind of customer validation. The Ash Maurya’s Lean Canvas and Jason Cohen’s articles on customer Validation.

7. Pitching – Part 1

This deserves a separate post. It can be nerve racking but ultimately prepares your for future pitches and gives you some control over the weekend (if you attract enough votes).

At some events half the room will pitch. The most business viable proposals are often forgotten. Designers and developers are keen to work on interesting and creative projects. Pitch something that will gain the interest of a team, rather than funding. Concepts that will utilise popular technology are always popular.

i) First, brainstorm your ideas down on a piece a paper by considering the following:

– Problems – What things do I see everyday that I want to fix?
– Pain Points – What really annoys me? What is totally inefficient?
– Random – Whatever else is on your mind?

Add:
– Customer – Who is your target market?
– USP – What is your unique selling point/proposition (USP)?

An example of a simple template – Four boxes for each idea (Problem, Segment, Pros, Cons).

ii) Second, pick you favourites and attempt to apply a solution. Think about how the prototype will look and what elements it will incorporate:

– Web based application,
– Mobile based application,
– Social networking site,
– Location based,
– Game based.

You will dive deeper into the product once you form a team.

iii) Thirdly, combine these thoughts and pick the best one or two.

Discuss these ideas with your friends, family and/or colleagues.

8. Pitching – Part 2

Now you have your idea(s), it’s time to build the pitch. Commonly you only have a minute to sell yourself and idea. Split your 60 seconds into these sections:

– Who are you? (5-10s)
– What’s the problem? (10-15s)
– What’s the proposed solution? (10-15s)
– Who are you looking for? (5-10s)

Remember to smile and be enthusiastic. Keep cool and don’t forget your in a friendly and open forum. You are not the only one a little nervous. Standing out will help people remember you. Silly hats or body paint may help.

At the end of all the pitches you should be given an opportunity to summarise the pitch on a piece of paper. Make sure it stands out and simply explains the main elements of your idea. Finally the audience will vote.

You may need to hustle people to get their votes or combine with others to gain enough votes.

Don’t get upset if you don’t get enough votes. Join a team where you can show off your skills and learn new things. After all, the weekend is all about learning and networking. The idea is not as important as the process.

9. Pack Your Bag

Pack a pen, paper, iPad, laptop, business cards, sleeping bag, enthusiasm… Get ready for an exciting 54 hours.

10. Resources

If you need more information, checkout the organisers website and social media pages (including YouTube). The below links may help as well.

Startup Weekend FAQ – A set of helpful question and answers.
Pitching advice for Startup Weekend – Simple and effective tips for preparing your pitch.
Podcast with the CEO of Startup Weekend – An insight of the Startup Weekend events and organisation.
More Startup Articles – Read more of our posts on startups.

Good luck and drop us a line. We would love to hear from you.

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Helpful Startup Tools for Entrepreneurs – Q&As

In early August we published a post titled “Helpful Startup Tools for Entrepreneurs“. It announced our new repository of online startup tools for entrepreneurs.

Today we have added 10 top question/answer websites. We are big fans of online expert sites. These platforms allow you to gain access to industry experts.

Want to ask Eric Ries a question on Lean Startup? Check out Sprouter. Want to ask Drew Houston about how he started to Dropbox? Check our Quora.

Here are the 10 new entires into the startup tools repository:

1. Quora – Using the search functionality you can easily find experts and answers relevant to your industry.

2. Askolo – A small scale question and answer website, however has a diverse membership base of startup entrepreneurs. Offers an opportunity to get in touch with like minded people.

3. Stack Exchange– It originated from helping programmers solve coding problems. It is now an ever growing pure question and answer site.

4. OnStartups – Part of the StackExchange network. This section deals specifically with entrepreneur and startup based questions.

5. Sporuter – A rich community of startup experts. Includes answers from Eric Ries, Brad Feld, Tony Conrad, Dan Martell, Mark Suster, Hiten Shah, Micah Baldwin, Aaron Patzer, Daniel Burka, Joe Stump, Ash Maurya.

6. LinkedIn – Best known for being a social network for professional connections, LinkedIn offers several forums for connecting with experts in your field.

7. Reddit – The social news website has slowly been adding subsections (“subreddits”). This has helped in finding useful users and threads to follow.

8. Hacker News – Affiliated with the YCombinator accelerator foudned by Paul Graham. The site is primarily a news aggregation site for startup and technology related articles. However submissions prefixed with “Ask HN” or “Show HN” can quickly gain useful feedback and interest.

9. Twitter – Search and find experts to follow and ask questions. Your submissions are limited to 140 characters but can start informative interactions.

10. Google – It is very likely your question has already been asked (and answered). Searching for “How do I…” may yield some quick answers.

Want more top tools? Visit our Helpful Startup Tools For Entrepreneurs section.

Have a site to add? Drop us a line in the comments section or over .

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You might also enjoy:
+ The Top 100 UK Startups (2010)
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening
+ Helpful Startup Tools For Entrepreneurs

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

Creating Your Very Best Startup Business Logo

Startups.co.uk have published a really helpful article getting your logo professionally designed. Your logo will be the face of your company and therefore has importantn consequences to how customers respond.

1. Know the name of your company – Does the name reflect what you do?

2. Style of your business logo – Font based, representative or abstract? Will your logo instantly communicate what you do?

3. The message behind your business logo – What is your unique selling point (USP)?

4. Make a business logo fit for purpose – Where will you use your logo? Websites, instantiation, business cards?

5. Research your designer – Check out their previous work and customer testimonials. Avoid picking on price alone.

99Designs who provide an online market place for designers offer similar logo designing tips and advice.

1. Picture the name – Use images to convey your product or service.

2. Get quirky – Select something different to stand out from the crowd and be memorable.

3. Create a superhero logo – Common themes help customers associate and remember your logo.

4. Twitterize it – The 99Designs article suggests using Twitter as your inspiration. However they better suggestion would be considering how your logo will transcend mediums. How will your logo look in Twitter, Facebook, Google+, YouTube and other social media platforms?

5. Make it 3D – These logo require are more complex to create however add a level of expertise and professionalism. Good examples are Xerox and even Llyoyds Bank.

We hope these tips help. Leave a comment and share a link to your startup logo.

Image Credit: FieldID

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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening

Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.

Where to next? Check out a random article.

Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.

Join the conversation: Leave a comment or this post.

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