This American Life Alumni Launches Startup

This American Life Alumni Launches Startup
Podcast listeners have been treated recently to a smorgasbord of high quality audio delicacies. National Public Radio (formerly National Public Radio) has continued to produce super impressive audio offerings. Serial has just ended a speculator series, a spin off from This American Life.
Popular podcasts are no longer just two guys chatting in their basements on cheap headsets. The production benchmark has been raised. Major broadcasters are getting in on the act discovering that the world of podcast are filled with loyal audiences.
Planet Startup
So we were obviously excited to hear that Alex Blumberg from This American Life, Planet Money and other well known titles has jumped ship to start making his very own podcast network. His creation Gimlet Media strives to create the next network of high quality audio podcasts.
We know that the market wants to hear podcasts (shown by the popularity of Serial); and we know that these listeners don’t mind hearing from advertisers. A match made in heaven?
Blumberg’s first offering is ‘Startup’ that follows his journey from paid employee at NPR to startup entrepreneur. He shares his pain, nerves, anxiety and worries of starting his own business. We hear him pitching his idea to investors. We hear him hiring people. We hear him dealing with a minor social media disaster. Read a more in depth review here from The Guardian.
It’s definitely worth checking out (links below). They have just released another new series called ‘Reply All’ that tells great stories about the Internet.
What about us?
It is entertaining listening to hear from others trying to make the next big thing. However how much empathy can we have for Gimlet? With the breadth of experience and contacts how big was the leap from employee to employer? The one thing clear is that Blumberg and co have taken a leap and it seems to be paying off (so far). Let’s hope we can all find our feet so easily…
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Links:
+ Startup – Startup is a show about startups.
+ Reply All – Reply All is a show about the internet.
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
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This Site Gets More Hits than You
Reddit, the supposed frontpage of the Internet drags in a massive amount of traffic. It records, approximately:
+ 15 million unique visits per month
+ 50 – 100 thousand unique visits per hour
+ 150 million pageviews by month
+ 100 – 250 thousand pageviews by month
+ 5 million pageviews by day
+ 8 thousand subscriptions by day
It’s ranked 27th in the US and 69th in the world by Alexa!
The numbers are amazing and explains why Reddit has become such a popular place for visitors, including spammers. While the community is quite harsh on spam, there are various places where you can advertise legitimately. A successful post could drive millions of visitors to your site. Scary!
So next time you see a cute cat picture. It is likely it originated from Reddit! *meow*
Image Credit: Desktop HD Wallpapers
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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
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The Top 100 UK Startups Revealed (25-50)
In 2012 we captured a list of the top 100 startups, curated by startups.co.uk. At the time we didn’t published this post. However looking at the list today, it is interesting to see how the sites have progressed (or disappeared).

In 2012 we posted the top 100 startups.
Startups.co.uk revealed their top 100 startups of 2012. The list demonstrates “the most exciting, creative and disruptive new businesses in the UK today”.
According to the site:
“Launched in 2008, the Startups 100 was the first and bar-setting countdown of the top 100 start-ups in the country. It’s now our flagship feature, published every two years (you can check out our 2010 Startups 100 list here) and previous winners have gone on to phenomenal successes.
Huddle, Shortlist Media, Naked Wines, Wonga and Zoopla are just a few of our alumni, and we have equally high hopes for the companies on our latest list.”
Congratulations to all those that were named. This is a tremendous showcase of British business talent and innovation. The list of alumni members proves that this year’s businesses have a real chance of extending their start-up success.
You can view the full list here or check out the 25 to 50 below.
If you made the list or are a new startup, please get in touch! We would love to learn more and even run a feature on your business.
Startups 20 to 50 (of 100):
26. 3 Blonde Bears – The fast-growth brand making personalised homeware, toys and gifts – all in the UK. (Read More)
27. Secret Escapes – A members-only flash sales travel site, offering big discounts on luxury holidays and hotels. (Read More)
28. Funding Circle – The fast-growing peer-to-peer lender, enabling entrepreneurs to bypass the banks. (Read More)
29. WhipCar – The world’s largest peer-to-peer car club, creating a community culture in car-sharing. (Read More)
30. Duedil – Providing free information on companies and directors, helping users vet potential business partners. (Read More)
31. EDITD – The scientific, sartorial start-up keeping retailers informed on fashion hits and misses. (Read More)
32. Bubbleology – A quirky chain of London cafes, bringing Brits a taste of tapioca-based, Taiwanese tea. (Read More)
33. Smarkets – The low-cost betting exchange empowering users to participate in (and profit from) politics and sport. (Read More)
34. Fantasy Shopper – Social gaming meets e-commerce, to create a fast-growth fan base of Facebook shopaholics. (Read More)
35. Peppersmith – The charismatic confectionery brand shaking up the mint market with every little box. (Read More)
36. Casabu – The fast-growth flash sales site for mums – forecasting a seven-figure turnover in its first year. (Read More)
37. 99p Shopper – The first comparison engine for the wholesale sector, helping small firms get the best deal. (Read More)
38. Artfinder – The innovative online resource bring artwork to the digital generation. (Read More)
39. FusePump – Data feed management that simplifies affiliate marketing. (Read More)
40. GoCardless – An innovative, low-cost way for small businesses to accept direct payments. (Read More)
41. Floxx Media Group – The company that evolved from student ‘flirting’ site FitFinder to become a grown-up web and app development firm. (Read More)
42. Blue Dot – A new digital currency used to reward, recognise and incentivise people who do good. (Read More)
43. MBA & Company – The marketplace helping companies outsource research projects, to the top 1% of freelance talent worldwide. (Read More)
44. Gloople – A multi-channel e-commerce platform, enabling small firms to take advantage of social commerce. (Read More)
45. Coco di Mama – The restaurant bringing authentic Italian cuisine to busy City workers. (Read More)
46. Escapethecity – A website that helps professionals to find exciting new opportunities – leaving unfulfilling, corporate roles behind. (Read More)
47. PayAsUGym.com – A business allowing gym users to use gyms in a way that suits their lifestyle. (Read More)
48. Veritas Language Group – A Swansea-based translation firm working to remove the language barrier between companies and their international customers and colleagues. (Read More)
49. BagThat – A new take on the online deals model, allowing users to collaborate to drive prices down. (Read More)
50. Pockit – The pioneering pre-paid card which helps purse-pinched consumers save and manage money. (Read More)
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
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Analysis – Kickstarter Crowdfunding Now Available in Europe

Good News for Crowd Funding and Startup Financing
In November 2012 we published an article titled “Kickstarter Crowdfunding Now Available in Europe“. The post described Kickstarter, the well known crowd funding platform, entering the UK market.
In October 2012 Kickstarter opened it’s doors to projects in the UK. This was a remarkable event as at the time, as crowd funding was just coming into the forefront for entrepreneurs to gain financing (in the shadows of a depressed economy). This was fantastic news Kickstarter is available to projects in the US, UK, Canada, Australia and New Zealand.
Something Strange
The strange part was that this one post has attracted the highest volume of traffic, almost 5,000 views since it was published. And we don’t know why?!
The bulk of site visitors are from the US, then way back are UK visitors.
On keywords, it does seem that the combination of “kickstarter” and “europe” are popular:
kickstarter europe (434)
kickstarter in europe (53)
kickstarter for europe (5)
european kickstarter (15)
kickstarter from europe (13)
kick starter europe (12)
kickstarter europe alternative (12)
One thought may be that very few articles write about Kickstarter in Europe. Rather they write about “Kickstarter in the UK”. Hence our post has scored a high Google page rank and we can maintain this traffic (for now).
SEO
We guess we will leave this for the SEO experts to analyse. For now, thanks for visiting our site!
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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Startup Weekend: What to Expect?
The Startup Weekend Series: This entry is part of a series of blog posts about attending a startup weekend event. These posts will help those people who have never attended a weekend hackathon or those wishing to maximise their experiences.

Don’t forget a firm handshake and eye contact…
Image Credit: Career Girl Network
Prior Perpetration Prevent Poor Performance
A while ago we asked you what to expect from a startup weekend. We shared the below useful articles on startups weekends, pitching advice, and podcast on what to expect.
1. Startup Weekend FAQ – A set of helpful question and answers.
2. Pitching advice for Startup Weekend – Simple and effective tips for preparing your pitch.
3. Podcast with the CEO of Startup Weekend – An insight of the Startup Weekend events and organisation.
54 Hours Case Study
However if you need a little more information, Howard Kingston describes his 54 hours during a Startup Weeked held in London. In his Huffington Post article he shares his experiences when “300 ambitious entrepreneurs get into a room and have 54 hours to launch a business”.
It is a great case study on the weekend, and you can easily gain an appreciation for the 54 hours. Also, check out Youtube for video footage of past weekends.
Top Tips
What are the key learnings? Be prepared, be selective, be different, be available and add value.
1) Be Prepared
Understand the schedule.
Determine what you can offer your team.
Do some homework.
Be prepared to network, deliver a pitch, contribute to a team and stay up late!
2) Be Selective
From day one, try and focus on a single idea or product.
Join a team made up individuals you believe you can learn.
3) Be Different
Stand out with your idea or offering.
Normally the exciting ideas get the most attraction during the weekend.
Boring or safe options usually don’t attract the excitement.
4) Be Available
Be flexible, be available, be able to contribute.
Make sure you can help your team on the weekend.
Avoid disappearing to other events.
Commit to the full 54 hours.
5) Be Valuable
Even if you’re not a programmer, read up on methodologies and validation processes.
Check out some marketing tutorials.
Create the twitter account and facebook pages. Build the vibe around the venue with posters and handouts.
Inspiration
Good luck with your weekend. If you need some inspiration, just check out links below. Both offer some great inspiration. Remember you don’t need to create a new idea. Sometimes the best ideas are already out there – they just need someone to execute them.
+ Ideas Watch – A website for entreprenuers looking to share and develop ideas. Thousands of ideas available for discussion.
+ Flippa – Websites and applications ready for sale. Gain an insight into the website marketplace.
Got something to share? Drop us a line using the social media links below!
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ The Bootstrap Challenge – Walking the Talk
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
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Join the conversation: Leave a comment or tweet this post.
Startup Funding: I’m 15 With An Amazing Product Idea
Hi, I’m 15 With An Amazing Product Idea
Recently on Quora a bright eyed kid asked for some advice.
Like most youngsters they had come up with a great product idea. A simple idea that could solve a common problem. They asked:
“Q. I’m a 15 year old with an amazing product idea. Should I ask for funding?”
“I feel like I have a stellar idea that everyone will benefit from, but I don’t have a lot of the skills needed to make the software. Should I go to a local firm and pitch my idea so I can receive support and/or hire a contractor or two to help me write the code, or am I being too ambitious?”
We are not given too much more information but on the surface this looks admirable. You have to admire the kid’s ambition. Certainly easy money may be available, especially to motivated young people. However it all feels too soon to be knocking up investors for cash.
We suggest: “Build it first, then ask for money.”
Build It First, Then Ask For Money
We think the key here is to build evidence demonstrating the idea is actually a good one. Good in the sense it is commercially viable to put money into. Or simply will this product idea create value.
Start by validating your idea. Ask family, friends, teachers, acquaintances and potential customers if they would buy or use the product.
Then look at building a prototype or minimum viable product. First prove to yourself that the product is worth pursuing. Then worry about funding.
No one is going to throw money at you until you can demonstrate – i) you have taken time and effort to think about the idea; ii) you have gone out and validated the idea; and iii) you have drawn out a plan for getting the idea to market.
They may however throw some money at you when you’ve proved you are truly interested in taking the concept forward. And don’t forget, those friends and family you speak to early on, may well offer to help out – with money or their time!
Closing Point
The one benefit of being young is that many adults are likely to give you a moment of their time. Therefore if you can put together a strong plan and proposal – the money, or at least the good (free) advice will follow.
If your 15 with an amazing idea. Drop us a line. We’d love to hear your story.
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Crowdsurfing: Alternatives to Kickstarter

tl;dr Crowdsurfing platform Kickstarter successfully launched in the UK in late 2012. Similar platforms continue to appear. We list some of alternatives to Kickstarter.
Kickstarted
In November 2012 we wrote that Kickstarter had landed in Europe by extending it’s operations to the UK. In the first month jsut over £2million was pledged and over 400 projects launched. Super activity for the well known crowdfunding platform and a strong signal for the appetite outside of the US.
With crowdfunding proving such a hot bed for creativity and successful backing, copycats are always going to follow. Today we look at some competitors in the market.
Alternatives to Kickstarter UK
Not eligible for Kickstarter or looking for other similar platforms. Check out the following links:
+ ArtistShare – ArtistShare is a platform that connects creative artists with fans in order to share the creative process and fund the creation of new artistic works.
+ ArtistShare – Fundable is a crowdfunding platform that offers both rewards-based and equity-based campaigns for small businesses.
+ We Did This – The UK’s leading arts crowdfunding platform, dedicated to making great fan-funded art happen.
+ Seedrs – Seedrs makes investing in startups simple and rewarding.
+ We Fund – The first crowd-funding platform to emerge in the UK, focusing on creativity in all forms. They help people find (paying) audiences for their work.
+ Crowd Funder – Fund and follow creative projects and inspirational ideas.
+ Sponsume – Small stakes in big ideas.
+ Please Fund Us – Crowdfunding creativity.
+ Crowd Cube – Raise business finance through the world’s first equity crowdfunding platform.
Do you have any further suggestions or experience with any of the above? Drop us a line.
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You might also enjoy:
+ Kickstarter: Ouya raises $1million in 8 hours and 22 minutes
+ Ouya Breaks Crowdfunding Record – Exceeds Target By Millions
+ Startup Weekend: What to expect? How to prepare?
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Project Trout – Social Media Experiment Update #3
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Blogging: Is Blogging Dead?
tl;dr Some are questioning if blogging is alive or dead. Blogging is certainly not dead, it continues to rapidly evolve.
Is Blogging Dead?
Blogging is not dead.
Although the conventional notions of traditional old school blogging are most likely outdated.
Blogging or writing online has changed rapidly in the past few decades. Anyone can create and publish an extensive body of writing, video and photos. Blogging has become a mainstream hobby. Microblogging is intensively easy and popular.
The ease of publishing has flooded the market and pushed traditional print authors into online forums. This has essentially made gaining and audience via blogging extremely competitive. It is hard to stand out from the crowd and maintain a following.
The advent of online advertising has also spurred terrabytes of lifeless content to drive quantity (traffic), rather than quality. How can a sole blogger compete with an army of content aggregators and Search Engine Optimisers?
The days of hard coding your blog posts in HTML and having intellectual dialogue with like minded individuals is dwindling. Mass media professional bloggers are taking over with paid subscription and mass advertising models. Reputation, backing and infrastructure are keys to being noticed in this crowded space.
Blogging is not dead, it just continues to evolve.
Got an opinion on the topic? Then please leave us a comment!
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You might also enjoy:
+ Our Table of Contents
+ Blogging: How Do You Promote Your Blog Posts?
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ Startup Weekend: How to prepare? (Day 0)
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Twitter Introduces Vine – Post 6 Second Videos Online
In 6 seconds…
Twitter introduces 6-second video tweets. Will audiences tune in or out? What scandals will it create? And will it generate revenue? Read more below…
Tweets
In 2006 Twitter introduced the world to an online social networking service that enabled its users to send and read text-based messages of up to 140 characters. They introduced a web based platform for broadcasting short messages. It came at a time when mobile phones were becoming smart and people were already hooked on text messaging and instant chat. Now Twitter have 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Veets?
This month they introduced Vine, available via iTunes in app format. Vine allows users to tweet 6-second video.
According to iTunes:
“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”
Will users be attracted to such short video? Will users be able to cope with streams of video tweets? Will this be information overload?
Danger
To the creative this may be another avenue to showcase their talents. However as we have seen with Twitter, being able to broadcast a message or photo to millions in an instance is a recipe for disaster.
Revenue
Since inception pundits have been trying to determine how Twitter can monetise it’s data. Will video shorts open the gateway for paid video advertising?
It feels as if Twitter is looking to extends it’s capability from plain text and photos into video. Facebook and YouTube have shown the benefit in these mediums. Smartphones already offer the technology. However will users buy into such short film? Only time will tell.
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You might also enjoy:
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Startup Myths – I shall not be fooled again by gurus
+ The Bootstrap Challenge – Walking the Talk
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.
Why Why Why Why Why – The Five Whys?

Overview
We just finished listening to Mark Graban’s interview with Lean Startup author Eris Ries. The two talk about Taiichi Ohno’s influence on their lean methodologies.
Taiichi Ohno is considered to be the father of the Toyota Production System, which later became Lean Manufacturing. His written experiences at Toyota heavily influenced the manufacturing industries across the globe.
The two agree that Ohno’s books may lack the western style instruction many readers seek out however do praise the author on his alternative approach to manufacturing and it’s powerful application across all industries.
What stood out from the interview was Eric’s impressions of Ohno’s approach to root cause analysis – the five whys. The approach is a simplistic but powerful method of solving problems. Let us take a look…
The “5 Whys” Problem Solving Approach
Essentially the five whys ask why until the cause of the problem is identified. This leads to the ultimate question – How do we fix this problem once and for all? You can keep asking why until you drive out all issues.
Here is an example (Wikipedia):
The Problem: The vehicle will not start.
First Why? Why? – The battery is dead.
Second Why? Why? – The alternator is not functioning.
Third Why? Why? – The alternator belt has broken.
Fourth Why? Why? – The alternator belt was well beyond its useful service life and not replaced.
Fifth Why? Why? – The vehicle was not maintained according to the recommended service schedule.
Sixth Why? Why? – Replacement parts are not available because of the extreme age of the vehicle.
Often we overlook the cause of problems; or shy away from asking the simple questions. Sometimes going back to basics can solve the most complex questions.
Did this help? Let us know.
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You might also enjoy:
+ The Top 100 UK Startups (2010)
+ The Startup Dictionary – Learning the Lingo #3
+ Learning From Other Startups – 6 Real Life Stories
+ Samsung’s Pivot From Dried Fish to Smartphones
+ Top Startup Podcasts – Learning From Listening
+ Helpful Startup Tools For Entrepreneurs
Welcome new readers! If this is your first time here, you might want to start with a new article or read through our older submissions.
Where to next? Check out a random article.
Stay in touch: Check us out via RSS Feed, Twitter, Google+ and Facebook.
Join the conversation: Leave a comment or tweet this post.









